Marketing Segment Manager

Commitment to Mission
This job carries with it the obligation to uphold the Mission of Lone Star College (LSC) in carrying out the duties of the position. A commitment to positive interpersonal behaviors, professional communication, integrity, leadership, stewardship, respect, and accountability to LSC students and employees is essential.

Cultural Beliefs

One LSC

Student Focused

Own It

Foster Belonging

Cultivate Community

Choose Learning

Job Description
PURPOSE AND SCOPE:

The Manager, Enrollment Marketer Honors and International Education (HIE) is a member of the Honors and International Education (HIE) leadership team and works with the AVC, Director of International Programs and other internal and external stakeholders to provide management, planning, developing and evaluating HIE communications and outreach. This position is responsible for HIE's recruiting operations, expanding on existing strategies and on consumer engagement. This position will engage in marketing and data analysis for regular reporting and further strategizing. Assigned area and responsibilities will be extensive and/or highly specialized. May be responsible for the success of assigned area, ensuring smooth and efficient operations as well as compliance with policies, procedures and a variety of local, state and federal regulations. Coordinates logistics, services and support surrounding assigned, making and communicating process decisions based on best practices.

ESSENTIAL JOB FUNCTIONS:

Oversees daily and long-term communications, outreach, and reporting operations of the Honors and International Education Office

Performs research relevant to assigned areas of responsibility, develops, monitors and maintains a variety of spreadsheets, databases, reports, and presents findings to internal/external constituents

Using relevant market analysis, develops HIE recruitment, marketing and outreach plans, including enrollment analysis and reporting

Assists with managing communication workflow related to recruitment and yield activities, alumni relations and community outreach

Supports training by developing and organizing department training materials and activities, assists in creation of staff schedules

Engage with university and community partners to develop programs and partnerships that support enrollment

Creates methods of evaluation, analyzes results and makes revision recommendations for continuous program improvement, may takes part in or lead the development of new programs

Manages the recruitment CRM, including filter and query development, event and registration page creation, and database management; collaborates with outside consultants to develop customized content, as well as ensure overall system performance and integration

Supports compliance reporting for HIE-related databases and for internal audits

Actively maintains up-to-date knowledge of area and acts as a Subject Matter Expert, point of contact, and area liaison for internal and external constituents

Ensure overall program quality and performance, meet enrollment goals and achieve strategic priorities

Responsible for other reasonable, related duties as assigned

KNOWLEDGE, SKILLS, AND ABILITIES:

Excellent knowledge of different marketing and communication strategies and related tools Eg: Constant Contact

Strong writing skills and ability to create marketing and social media content

Ability to prepare and analyze reports

Excellent knowledge of general office and software applications

Strong organizational skills and attention to accuracy and detail

Ability to handle multiple tasks in a fast-paced environment with the ability to prioritize duties

Ability to establish cooperative working relationships in the course of preforming assigned duties

Ability to maintain a positive attitude in a demanding work environment with a high level of customer service

Ability to assume responsibility for independent actions

Ability to work with minimal supervision and maintain confidential information

Knowledge of recruiting for specialty programs (e.g., honors, international, or related special student programming)

PHYSICAL ABILITIES:

The work is sedentary. Typically, the employee sits comfortably to do the work. However, there may be some walking; standing; bending; carrying of light items, such as papers, books, or small parts; or driving an automobile. No special physical demands are required to perform the work.

WORK SCHEDULE AND CONDITIONS:

Equipment used includes, PC workstation running on a LAN in a Microsoft Windows environment, calculator, phone and other general office equipment

Interface with internal and external contacts as needed to carry out the functions of the position

Work is performed in a climate-controlled office with minimal exposure to safety hazards

REQUIRED QUALIFICATIONS:

Bachelor's degree and at least 5 years of experience, or an equivalent combination of education and experience

PREFERRED QUALIFICATIONS:

Experience with data analysis

Experience with querying systems and databases

Experience developing digital marketing, including social media content

Experience working in marketing and outreach

Experience with SharePoint

Experience working with Customer Relationship Management (CRM) software or similar systems

Salary
Hiring salary range is $63,014 - $72,466.

Benefits
By joining our top-notch institution, you will enjoy being a part of an organization that offers a supportive, collegial work environment and excellent work/life balance. This includes a full comprehensive and competitive benefits package, a generous number of paid holidays and vacation days, wellness programs, tuition waiver, professional development opportunities and more.

Equal Employment Opportunity
Lone Star College is an EEO Employer. All positions are subject to a criminal background check.

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