AARP is seeking a Vice President, Brand Strategy to lead the development, evolution, and stewardship of the organization’s brand. The role ensures alignment with business strategy, consumer value, and long-term growth across channels and programs.
The candidate will govern branded campaigns, collaborate with senior leadership, and oversee governance that strengthens brand equity while driving engagement and membership growth. Hybrid work supported by the company.
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Chief Brand Strategy & Growth Architect
AARP · Washington, DC, USA ·
- Pay:
- 180.000 - 260.000
- Job type:
- Full Time
About AARP
AARP is the nation’s largest nonprofit, nonpartisan organization dedicated to empowering people 50 and older to choose how they live as they age. With a nationwide presence and nearly 38 million members, AARP strengthens communities and advocates for what matters most to families: health security, financial stability and personal fulfillment. AARP also produces the nation’s largest circulation publications: AARP The Magazine and AARP Bulletin.