Marketing - Visual Content Strategist

TheVisual Content Strategistisacustomer-focused storytellerwho owns the video and photography pipeline — planning, capturing, editing, and delivering professionalvisualcontent that shows who Geoprobe® is, what we build, and why it matters. Working alongside marketingteammatesalso skilled in digital photography and videography,you'llscout locations, coordinate shoots, and produce polished videos and photos on deadlinewhile also contributing written contentfor useacross marketing media. One dayyou'rein the field photographing a machine in action; the nextyou'refilming a service tutorial or interviewing an employee for a recruitment video. Success comes from collaborating across teams,uncovering stories that help customers succeed, and consistently delivering quality visual contentthat strengthens brand presence and deepens customer connections.

Responsibilities

Own the video and photography pipeline — scout locations,planand coordinate shoots across teams — managing projects from concept through delivery

Capture and edit professional photos and videos of machines, tools, people, and events

Produce videos that tell stories,showcaseproduct benefits, or explain processes

Draft video scripts, including voiceover and onscreen text

Write clear, engaging content for case studies, email/social campaigns, and web pages

Proof work for accuracy and brand consistency before review

Build understanding of company culture, products, and customer needs

Develop relationships across departments to find storytelling opportunities

You might bea goodfit if you...

Thrive behind the camera and feel confident working around heavy equipment

Take ownership of projects frominitialconcept through final delivery, driven to get projects across the finish line

Communicateeffectivelywith people across departments to coordinate shoots and draw out stories

Enjoy avarietyof visual and written communication projects

Manage multiple projects while adapting to changing priorities

Have a sharp eye for detail and a commitment to producing high-quality visual content

Bachelor's degree in marketing, communications, journalism, photography/videography, or related field — or equivalent experience

3+ years of professional video/photo production experience(portfoliorequired)

Advanced photography and videography skills — capture and editing

Proficiencyin Adobe Premiere and Photoshop

Strong writing, editing, organizational, and time-management skills

Strong communicationskills and ability to coordinate across teams

Mechanical aptitude and comfort around heavy equipment

Certified drone pilot or willingness to obtain certification

Bonus

Familiarity withLightroom and After Effects

Experience with short-form animation and/or SolidWorks modeling

Video promotion experience on YouTube or other social platforms

Understandingofappropriate useof AI applications in marketing

401(k)

Health Insurance

Dental Insurance

Vision Insurance

Paid time off

Profit Sharing

Geoprobe Systems® is an Equal Opportunity Employer.

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