Engagement Manager – Strategic Alliances (CPG + Retail)

Job Title: Strategic Alliance Manager – CPG & Retail

Position Summary

We are seeking an experienced

Strategic Alliance Manager

to drive and expand partnerships with leading hyperscaler and technology partners supporting our

CPG & Retail

business. This is a high-impact individual contributor role responsible for developing strategic partner relationships, creating joint go-to-market (GTM) strategies, generating qualified pipeline, and accelerating partner-led revenue growth.
The successful candidate will have a strong background in alliance management, enterprise technology sales, or partner ecosystems, along with a solid understanding of cloud, AI, data, and analytics solutions. This role requires close collaboration with partner sales teams, solution architects, client executives, and internal stakeholders to maximize co-sell success and business growth.
Primary Responsibilities

Alliance Strategy & Relationship Management

Build, manage, and strengthen strategic relationships with hyperscaler and technology partners supporting the CPG & Retail portfolio.
Develop annual and quarterly business plans aligned with revenue targets, pipeline growth, and strategic initiatives.
Establish strong working relationships with partner sales leaders, industry specialists, technical teams, and executive stakeholders.
Lead executive reviews, account planning sessions, governance meetings, and business performance discussions.
Partner Sales & Go-to-Market Initiatives

Identify and drive joint sales opportunities in collaboration with partner field organizations.
Execute coordinated account planning and co-selling activities across strategic enterprise customers.
Plan and deliver joint marketing initiatives, customer workshops, industry events, and GTM campaigns.
Partner with internal sales teams to position AI, cloud, data, and analytics solutions aligned with partner priorities.
Generate partner-sourced and partner-influenced sales opportunities.
Monitor pipeline health, revenue contribution, certifications, marketplace opportunities, and co-sell performance metrics.
Leverage partner programs, funding opportunities, and incentive structures to maximize business outcomes.
Technology & Industry Expertise

Maintain working knowledge of modern enterprise technologies, including:
Databricks Lakehouse Platform
AI/ML and Generative AI architectures
Data engineering and analytics platforms
Enterprise cloud modernization and digital transformation initiatives
Collaborate with solution architects and delivery teams to ensure technical alignment with partner offerings.
Stay informed on emerging technologies, partner product roadmaps, and industry trends.
Cross-Functional Leadership

Work closely with Sales, Pre-Sales, Marketing, Global Alliances, Technology, and Delivery teams to drive partner success.
Support the creation of joint value propositions and industry-specific solutions for CPG & Retail customers.
Act as the internal advisor for hyperscaler partnership strategies, co-sell programs, and ecosystem engagement.
Required Qualifications

Experience

8–15 years of experience in Strategic Alliances, Partner Management, Enterprise Technology Sales, Business Development, or Ecosystem Management.
Proven success managing partnerships with organizations such as

Microsoft, Databricks, AWS, Google Cloud, Snowflake , or similar technology providers.
Experience driving co-sell initiatives and supporting complex enterprise sales engagements.
Technical Knowledge

Strong understanding of enterprise AI, cloud computing, data platforms, and analytics ecosystems.
Familiarity with hyperscaler partner programs, marketplace offerings, and co-sell frameworks.
Preferred Qualifications

Experience within the

CPG, Retail, or Consumer Goods

industry.
Bachelor's degree required; MBA preferred.

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