VP, Product Management

Role Description

We’re looking for a strategic and hands-on VP of Product Management to lead our product vision, strategy, and execution. This role sits at the intersection of customer needs, business objectives, and technical innovation, driving the development of products that deliver real value and measurable impact.

As a key member of the leadership team, you’ll:

Shape the product roadmap

Build and mentor a high-performing product team

Partner closely with Engineering, Data Science, Sales, and Customer Success to bring our product strategy to life

What you will do:

Product Strategy & Vision

Define and drive the long-term product vision aligned with company goals and market opportunities

Translate business strategy into a clear, prioritized product roadmap

Identify new product opportunities through customer insights, data, and market trends

Customer Insight & Domain Expertise

Build a deep, experience-near understanding of customer workflows, pain points, and decision-making through regular, direct engagement (e.g., interviews, field observation, deal support)

Synthesize qualitative insights with product and market data to uncover non-obvious needs and shape high-conviction product bets

Develop and maintain deep domain expertise in adtech and brand lift, including ecosystem dynamics, buyer personas, and industry trends

Execution & Delivery

Oversee end-to-end product design and development from concept through launch and iteration

Ensure high-quality, timely delivery of product initiatives

Balance speed, quality, and innovation in a fast-paced environment

Leadership & Team Building

Build, lead, and develop a high-performing product management team

Establish clear goals, processes, and accountability across the product organization

Instill a culture of ownership, quality, and customer empathy and curiosity across the product team, ensuring decisions are grounded in real-world context—not just metrics

Cross-Functional Collaboration

Partner closely with Engineering and Data Science teams to deliver best-in-class B2B analytical products

Collaborate with Sales, Marketing, and Customer Success to ensure strong product-market fit and successful go-to-market execution

Serve as the voice of the customer internally, and collaborate with marketing to define and support our Product Marketing positioning and execution

Data & Performance

Define and track key product metrics to measure success and guide decisions

Use data and experimentation to continuously improve product performance

Align product investments with business outcomes (growth, retention, revenue)

Qualifications

10+ years of product management experience, including 5+ years in a leadership role

Proven track record of building and scaling successful adtech products in a growth-stage environment

Strong strategic thinking combined with a bias toward action and execution

Deep understanding of product development processes and agile methodologies

Experience working cross-functionally with Engineering, Design, and GTM teams

Strong analytical mindset and use of data to drive decisions

Bonus points:

Experience in ad measurement

Background in launching AI-driven or data-intensive products

Requirements

The annual base salary range for this role is $190,000- $225,000 + bonus + equity + benefits.

Salary ranges are determined by role, level, and location.

Individual pay is determined by work location and additional factors, including job-related skills, experience, and relevant education or training.

Your recruiter can share more about the specific salary range for your preferred location during the hiring process.

Compensation details listed in US role postings reflect the base salary only, and do not include bonus, equity, or benefits.

Benefits

Equal opportunity employer

Commitment to creating an inclusive environment for all employees