SEO Specialist

Haypp Group
Haypp Group is driven by a higher purpose to address the smoking crisis, empowering adult nicotine users to make safer choices. As a leading online retailer, we offer safer nicotine alternatives and are expanding rapidly in the US market.

The Role
We are looking for an SEO Specialist to help drive the execution and optimization of our SEO strategy across our U.S. sites. In this full‑time role based in Arlington, Virginia, you will take ownership of hands‑on SEO initiatives across content, on‑page optimization, technical improvements, and site structure to scale organic growth in a fast‑moving e‑commerce environment. You will work closely with a Senior SEO Strategist on priorities and roadmap, while bringing your own experience, analysis, and execution skills to move initiatives forward.

What You Will Do

Own and implement on‑page SEO optimizations across key commercial, category, blog, and landing pages

Analyse search trends, competitors, rankings, and performance data to identify SEO growth opportunities

Optimize existing content and key landing pages to improve rankings, CTR, conversion, and visibility in traditional and AI‑driven search

Ensure content aligns with keyword strategy, search intent, internal linking priorities, and e‑commerce customer journeys

Monitor and execute technical SEO improvements, including site audits, crawl errors, redirects, indexing, canonicalisation, and site structure recommendations

Execute internal linking to improve crawlability, relevance, and conversion paths

Support off‑page SEO initiatives in collaboration with PR, partnerships, and other relevant teams

Track and report on SEO metrics (traffic, rankings, page performance)

Translate keyword research, search intent, and performance insights into actionable SEO recommendations

Prioritise SEO opportunities based on potential impact, effort, and business relevance

Work with content teams to brief, optimise, and improve content based on SEO best practices

QA SEO changes before and after implementation to ensure accuracy and performance impact

Identify issues and opportunities proactively, rather than only executing predefined tasks

Collaborate cross‑functionally with SEO, Content, Development, and Performance teams

What We Are Looking For

2–4 years of hands‑on SEO experience

Proven experience implementing SEO recommendations across content, on‑page, technical, and/or off‑page SEO

Strong understanding of SEO fundamentals, including keyword research, search intent, internal linking, technical SEO, and content optimisation

Experience using tools such as Google Search Console, Google Analytics, Ahrefs, SEMrush, Screaming Frog, or similar SEO platforms

Ability to analyse SEO performance and turn insights into clear actions

Comfortable working in a CMS and coordinating SEO updates at scale

Strong attention to detail and ability to QA SEO changes before and after implementation

Analytical mindset

Organised and able to manage multiple priorities across different stakeholders

Proactive mindset

A BONUS IF YOU ALSO BRING

Experience working in e‑commerce SEO

Experience supporting SEO migrations, site launches, or larger technical SEO projects

Familiarity with digital PR, link building, or off‑page SEO initiatives

Experience working in regulated industries or markets with compliance considerations

How You Will Grow

Deepen your SEO expertise in a high‑growth, performance‑driven e‑commerce environment

Work closely with an experienced SEO Strategist and global SEO team

Expand your experience across on‑page, technical, content, and off‑page SEO in a competitive market

Learn how organic search connects to commercial performance, customer acquisition, and revenue growth

Build experience working cross‑functionally with Content, Development, Merchandising, PR, and Performance Marketing teams

Contribute to scalable SEO processes, reporting, and optimisation frameworks as the business grows

What We Offer
We are a value‑driven company with core values of team collaboration, innovation, inclusion, and going the extra mile. You can expect a collaborative environment where ideas are welcomed and your voice is heard. We offer generous vacation allowance, comprehensive health benefits, and a culture that supports balance and ambition.

The salary range for this role is $72,800 - $109,200 annually. Final compensation will be determined based on role scope, relevant skills and experience, location, internal equity and business needs.

Haypp Group is committed to equality and diversity, and we welcome applications from all qualified individuals regardless of ethnicity, religion, age, gender, sexual orientation, disability, and marital status.

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