Audience Development Manager

A fast growth media company conceived of and for the digital age. Media by definition is about content. This is true online or off. But end users expect more of their content experience online and that is what we sets out to deliver in each of its industry leading sites.

In many ways the company is looking to revolutionize how premium content is created, shared and monetized.

We first site launched in the early months of 2011. Since then it has proven to be one of the fastest growing content sites ever and THE fastest growing site within our space.

Job Description
The Audience Development Manager is responsible for developing, aligning and improving traffic partner relationships with MSN, Yahoo, AOL and other partners, and for day-to-day oversight of the Social Media and Community (blog network) managers.

Responsibilities

Act as the frontline brand manager for Daily Meal editorial product by interacting with established content partners (including daily pitching of forthcoming content) and developing new partnerships

Establish new and maintain existing relationships with influencers

Communicate audience sentiment and responses to appropriate management and editorial staff

Coordinate efforts with and manage the Social Media and Community managers

Work closely with sales & marketing team to execute projects and campaigns for key clients, and proactively communicate “audience story” to advertising sales department and all employees

Work closely with editorial staff to optimize content for syndication partners

Monitor and analyze traffic activities to determine what does and doesn't work why

Track ROI on all campaigns using various analytics tools, such as Google Analytics, ChartBeat, etc.

Stay ahead of the curve on industry and social media trends and opportunities and represent the company internally and externally on key industry committees and at key industry events

Qualifications

1 -2 years of digital marketing, digital editorial creation, or social media experience at a digital media company

Excellent written and verbal communication and presentation skills

Experience in multiplatform content extensions and original content production

Familiarity with digital analytics and tools such as Omniture, ComScore, Google Analytics, and Facebook Insights

Experience managing teams, mentoring, and providing creative guidance

Familiarity with Photoshop and Illustrator

Working knowledge and understanding of digital technologies, including HTML, DHTML, CSS, XML, ComScore and Nielsen

Deep understanding of editorial work flow and output

Active personal use of both the desktop and mobile web as well as social networks

Innovative and creative – entrepreneurial mindset with can-do mentality

A self-starter

Energetic, passionate, and intellectually curious

Ability to operate both analytically and creatively with an eye to detail

Proactive, results-driven team player

Ability to develop and maintain effective working relationships with a high degree of professionalism

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