Digital Marketing

Job Title: Digital Marketing & Social Media Lead

Schedule: Full-Time (40 hours/week), Monday–Friday, 9:00 AM – 5:00 PM

Time Zone: Eastern Standard Time (aligned with Miami business hours)

Location: Remote (Latin America)

Overview
Ready to help build the marketing presence of an emerging luxury real estate brand?

Join a growing boutique real estate brokerage specializing in luxury residential properties. Led by an experienced real estate executive, the company is focused on building a premium brand and expanding its digital presence. This is an exciting opportunity to take ownership of the company's day-to-day marketing efforts while helping shape its voice and online presence from the ground up.

As the Digital Marketing & Social Media Lead, you'll manage social media, repurpose content across multiple channels, engage with prospective clients, and support future paid advertising initiatives. This role is ideal for a creative, organized marketer who enjoys both content execution and digital marketing strategy.

Key Responsibilities

Manage and publish content across Instagram, YouTube, LinkedIn, X (Twitter), and the company website/blog

Repurpose leadership-provided content into engaging, platform-specific social media posts

Follow up with leads and prospects generated through marketing and social media activities

Support future paid advertising campaigns across Google, Meta, and WhatsApp

Create marketing materials that reflect the luxury lifestyle and resonate with high-end homebuyers

Must-Have Requirements

4–5 years of marketing experience, preferably in social media management

Hands‑on experience managing Google Ads and Meta Ads campaigns (Instagram, Facebook, WhatsApp)

Fully bilingual in English and Spanish

Experience using AI tools such as ChatGPT, Claude, or similar in daily marketing work

Professional home office with reliable high‑speed internet and a capable computer

Strong organizational skills and the ability to work independently

Nice-to-Have Requirements

Experience with Follow Up Boss CRM and Mailchimp

Experience writing or translating marketing content in Spanish

Familiarity with luxury real estate or luxury lifestyle branding

Why Join Us
This is a unique opportunity to join a boutique luxury real estate brokerage at an exciting stage of growth. You'll have the chance to build the brand's digital presence from the ground up, work directly with experienced leadership, and make a visible impact on the company's marketing strategy.

As the business expands, you'll have opportunities to broaden your responsibilities, including managing paid advertising campaigns and helping shape the future of the marketing function. If you're looking for a role where your creativity, initiative, and marketing expertise will truly make a difference, we'd love to hear from you.

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