Digital Marketing Coordinator

We're looking for a Digital Marketing Coordinator to build and run Vantage Point's marketing function from the ground up. You'll take ownership of HubSpot as our CRM, marketing automation, and website platform, and be responsible for generating leads, building our brand, and giving our sales team a steady pipeline of inbound interest.

This is a hands-on, individual-contributor role for someone early in their career who is excited to own a broad mandate rather than a narrow lane. You'll work closely with sales and operations leadership, and with our HubSpot implementation partner during the initial rollout. Specialized work that goes beyond one person's bandwidth (for example, complex paid-media buys or advanced design) will be supplemented by outside contractors or agencies that you'll help manage, you are not expected to do 100% of everything solo.

Key Responsibilities
HubSpot & Marketing Operations

Serve as Vantage Point's day-to-day HubSpot administrator: manage the sending domain, forms, workflows, nurture sequences, lead scoring, and lead routing.

Maintain contact database health, including the email-enrichment effort needed to bring our contact base up to a usable standard for campaigns.

Build and maintain reporting dashboards covering campaign performance and the marketing funnel (source → lead → opportunity).

Website & CMS

Own migration and ongoing management of the company website on HubSpot's CMS, replacing our current outside web vendor.

Build and maintain landing pages.

Apply basic on-page SEO best practices to all new pages and content.

Content & Brand

Plan and produce original content: case studies, blog/SEO articles, and compliance/certification explainers (data destruction, chain of custody, R2v3/e-Stewards, ESG and sustainability reporting).

Maintain a consistent brand voice and visual identity across the website, sales collateral, and social channels.

Create sales enablement materials (one-pagers, templates, proposal collateral) in partnership with sales leadership.

Social Media & Demand Generation

Own and grow Vantage Point's social media presence.

Run segmented email nurture campaigns by buyer persona (K-12 IT directors, superintendents/CFOs, procurement, corporate ESG/sustainability officers, higher-ed, OEM/reseller).

Support paid search and LinkedIn campaigns, coordinating with outside agency/contractor support as needed.

Run reactivation campaigns against our existing (cleaned) contact database, and support webinars, events, and association partnerships.

What You'll Need

1–3 years of experience in digital marketing, ideally in a B2B or small-company environment where you wore multiple hats.

Hands‑on experience with HubSpot or a comparable CRM/marketing automation platform (Marketing Hub, workflows, email); willingness to become an in-house HubSpot expert.

Experience managing a CMS driven website.

Solid writing skills — comfortable drafting blog posts, case studies, and marketing emails.

Experience managing social media accounts for a business.

Comfortable working with data: cleaning and segmenting a contact database, reading a campaign report.

A self‑starter mindset — this function is being built from zero, so comfort with ambiguity and a bias toward action matter more than a polished resume.

Bachelor's degree in marketing, communications, business, or equivalent practical experience.

Nice to Have

HubSpot certifications (Marketing Hub Software, CMS for Marketers, Inbound Marketing).

Basic graphic design skills (Canva or similar) or photo/video editing.

Experience with paid search or LinkedIn advertising.

Prior exposure to ITAD, IT/electronics recycling, environmental services, or the K-12/education sector (not required).

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