Maserati CRM & Digital Marketing Manager

About Maserati Maserati is a brand built on Italian heritage, luxury, and innovation across more than 70 markets worldwide.
Role Overview The CRM & Digital Marketing Lead is responsible for the execution and continuous improvement of CRM and regional digital web operation activities across the Americas region, ensuring a strong connection between lead generation, loyalty, NA site experience, and customer conversion.
This is a hands-on role at the core of the customer funnel. The position manages the day-to-day handling of leads, campaigns, and CRM processes, working closely with Sales and HQ to ensure consistent execution and measurable results.
The role requires a hands-on profile in both analytical and operational capacities, capable of identifying gaps and directly driving improvements as needed, independent of a team structure.
Key Responsibilities CRM Execution & Lead Management
Manage the end-to-end lead flow, from capture to dealer assignment, follow-up, and closure
Own the customer journey – acquisition through retention and re-activation
Build scalable, automated customer journeys
Map touchpoints across onboarding, purchase, loyalty, and win-back efforts
Create and manage campaign calendars, write briefs, and coordinate timing of deployments between local and global teams
Monitor lead quality, response times, and conversion rates, identifying gaps and driving corrective actions
Ensure consistent CRM usage and discipline across the dealer network
Actively follow up with dealers to improve lead handling and customer engagement
Digital & Funnel Optimization
Manage and optimize digital lead generation channels (website, paid media, landing pages)
Track and improve funnel performance (conversion rates, cost per lead, lead quality)
Work with HQ to ensure proper implementation and usage of digital platforms and tools
Coordinate localization of NA website efforts with the global team to ensure regional needs are understood
Manage local messaging and implementation for NA sites
Facilitate NA website refresh efforts, ensuring current offers, optimized UX, and aligned storytelling
Performance Tracking & Insights
Track KPIs across the full funnel (lead volume, response time, conversion, retention)
Produce clear and actionable reporting for Marketing and Sales stakeholders
Translate data into practical actions and improvements, not just analysis
Basic Qualifications Bachelor’s degree in Marketing, Business, or related field
Minimum 5 years of experience in CRM and digital marketing, with hands-on experience with CRM tools (Salesforce) and ESPs (Eloqua)
Portfolio of work that demonstrates past CRM strategy and execution
Strong analytical skills with the ability to translate data into actions
Preferred Qualifications Ability to create, edit, modify HTML/CSS, and eye for design
Experience working with dealer networks or multi-location retail environments is a strong plus

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