PR & Marketing Manager

Responsibilities

Own AIRE's brand reputation and visibility in the LA market.

Build the local PR strategy, aligned with global guidelines.

Grow relationships with media, influencers, VIPs and opinion leaders.

Secure local partnerships and sponsorships that reinforce positioning.

Partner with Global Social Media on locally relevant content.

Adapt and roll out global marketing campaigns locally.

Plan and run group bookings, corporate events and brand activations.

Align with internal stakeholders to execute PR and marketing initiatives.

Report on PR, marketing and B2B performance to HQ and local leadership.

Host influencer, media and VIP visits end-to-end.

Support Operations on guest experience during campaigns and events.

Track guest feedback and online reputation; flag trends and fixes.

Build and execute the regional B2B growth strategy.

Prospect, close and manage new B2B accounts.

Own the B2B pipeline and keep it accurately tracked.

Requirements

Bachelor's degree required; Master's degree is a plus.

5+ years of experience in a similar PR, marketing or B2B/commercial role.

Experience launching or building a brand's presence in a new market is a strong plus — comfort with ambiguity and building processes from scratch is key.

Experience in hospitality, wellness, luxury travel or lifestyle brands is desirable.

Fluent in English (required). Spanish is a plus.

Core Competencies
Demonstrates expertise in building brand reputation and visibility through strategic PR and marketing initiatives, with a strong focus on B2B growth and relationship management in the hospitality and luxury sectors.

Highest-signal resume keywords

B2B Growth Strategy

Public Relations Strategy

Brand Activation

Media Relationship Management

Event Planning

Hard Skills

Brand Management

Marketing Campaign Execution

Performance Reporting

Partnership Development

Guest Experience Management

Soft Skills

Relationship Building

Communication

Adaptability

Collaboration

Problem Solving

Certifications & Qualifications

Bachelor's Degree

Master's Degree

Industry Keywords

Hospitality

Wellness

Luxury Travel

Lifestyle Brands

Public Relations

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