Strategic Product Marketing Architect

Alliant Credit Union is seeking a senior Product Marketing professional to own end-to-end GTM for high-priority new products and strategic capabilities. You will define positioning, messaging, and pivot strategies across paid, owned, earned, and PR channels, partnering with product and digital teams to translate features into market-ready experiences.
You will build comprehensive launch plans, drive readiness across marketing and frontline teams, establish governance, and define success metrics;

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