Marketing Manager

Company Description

K&P Group Consulting (Kirsh & Partners) is a Houston, TX-based professional services firm focused on driving transformational growth for clients across industries.
The

Marketing Manager

is a strategic leader responsible for developing and executing comprehensive marketing plans that drive brand awareness, customer engagement, and revenue growth. This role involves overseeing the marketing team, managing budgets, and collaborating with cross-functional departments to ensure alignment with the company’s goals and objectives. The Marketing Manager reports to the Director of Marketing and plays a pivotal role in shaping the organization's market positioning, leveraging innovative strategies, and analyzing data to optimize performance.
Key Responsibilities

Responsible and accountable for creating and implementing the new vehicle launch strategy for future Microvast EV and ESS products
This work is done by leading a cross-functional group of internal team members and agency partners to achieve the new vehicle business objectives
In this role, you will provide the strategic force expertise, data driven insights, and plan to execute and continuously optimize our marketing communications strategy and guide our business decisions to drive sustainable growth
Oversee integrated, multi-channel communications and marketing and manage through channel-based experts that include employee, internal, external, social, earned, and paid media, thought leadership, digital, web, email, events
Ensure integrated messaging alignment across all communications working closely with Media
Understand competitive landscape to develop clear value proposition for new Microvast products to win
Develop and implement the Model e marketing and advertising strategy based on rigorous analytics and measurement tools to support growth and profitability objectives
Collaborate with internal stakeholders on strategic and financial planning processes (e.g., Business Reviews, Forecasts, Annual Planning)
Qualifications:

Bachelor’s degree in Marketing, Communication, or a related field.
MUST have public company experience .
10+ years of experience in senior-level marketing and communications roles
Experience developing, leading and implementing integrated marketing and communications strategies and plans
Marketing and measurement-oriented mindset
Brand strategy expertise
Ability to navigate complex environments and create clarity in communications
Strong business acumen and strategic thinking
Ability to develop and navigate relationships at all levels and collaborate with corporate and business unit teams
Excellent communicator, content developer and storyteller
Experience managing agencies and other marketing and communications partners
Knowledge of automotive industry and energy storage industry

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