Marketing Operations

The nature of the work is focused on creating product and brand demand, understanding external constituents and effectively presenting company or product information.
Create systems, processes and tools that positively impact productivity, profitability, accountability and service. Lead Mktg Ops Category Projects and manage project budget and timelines.
Leverage define metrics and project relevant metrics to assess return on investment Drive clear and efficient process for enhancement or creation of additional assets for marketplace execution as needed make changes to processes, procedures to find efficiencies. Manage category assets.
Develop plans and work assignments against the forecasted project load Works closely with external agencies and vendors Drive execution to the territory consumer, throughout the marketing process Ensure consistent & efficient delivery/sharing of Category content from global to Geo or Geo to territory marketing organizations, through defined tools and processes
Typically requires a Bachelors Degree and minimum of 5 years directly relevant work experience Note: One of the following alternatives may be accepted: PhD or Law + 3 yrs; Masters + 4 yrs; Associates degree + 6 yrs; High School + 7 yrs.
General Information:

Location and/or time zone: NYC office, must be on site
Reason for opening: Parental leave
Expected contract length: 6 months from start date
Team details & who they will work with: Based at our NYC headquarters, this highly cross-functional role provides planning and operations support for our expansive North America Basketball brand management team. This role is working in lockstep with our Sr Director of Basketball
Desired Candidate Profile:

Minimum required years of experience: 5+ YOE Marketing Operations experience
Education requirements: Bachelors or equivalent experience
Must have skills:

Experience in brand planning and marketing operations for Basketball in footwear and apparel. This is an operations heavy role.
Strategic and process minded, supporting upstream planning. Unlock pathways for on-strategy and on-time delivery of all seasonal projects, ensuring the work meets Client expectations for timeliness and brand standards.
Ensure seasonal readiness, leading the full Basketball team through all marketing CODE gates with clear and accurate visibility to campaign readiness and milestone health.
Nice to have skills:

Experience with Budget Management, Driving resource management, including accountability for the overall sport budget, implementing the processes and tools needed for marketing teams to manage project budgets.
Highly cross-functional, teamplayer, Create and communicate strategic clarity and operational progress to NA and Global leadership and functional working teams.
Sport, Brand Management Planning and Operations 3

Role

Supports a mid- to large-size team with substantial impact to business in the creation and execution of integrated marketing strategies for NA Brand Management.
Supports Sport brand management leader in driving strategic brand planning and cross-functional operational excellence. Expert in CODE integration, and provides direction for the team.
Foundational Skills

Systems Thinking - Ability to organize the pieces into a great whole
Brand Management - Must understand the role of brand management and think end in mind
Strategic Communication - Simplifies complex ideas and aligns stakeholders with clarity and influence Collaboration & Influence Builds trust across cross functional teams and external partners.
Entrepreneurial Drive - Proactively identifies opportunities and drives innovation
Obsession of Rigor - Be the engine that pushes those around them to do work with more intuition and attention
Key Partners

Sport Brand Management
NA Brand Planning & Operations
Sport Creative & Creative Ops
Sport Digital Marketing & Digital Planning/Ops
Integrated Retail Marketing & Retail Planning/Ops
Sport Product & Merch Responsibility
Key Responsibilities

Responsibility

Description

Success

Always, Sometimes, Inconsistent
Seasonal Readiness

Lead sport team through all marketing CODE gates, always remaining two steps ahead, with clear and accurate visibility to campaign readiness and milestone health. Support leadership with analysis and recommendations to resolve and/or elevate risks.
Seasonal Delivery

Enable pathways for on-strategy and on-time delivery of all seasonal projects, ensuring the work meets client expectations for timeliness and brand standards.
On-time delivery of best possible work

XF Collaboration & Relationship Management

Lead the sport teams approach to collaboration with marketplace, functions, and creative through key seasonal and weekly sessions. Ensure strategic alignment to reduce creative waste.
Delivery of integrated plans & zero creative waste

Workflow Management

Manage the seasonal workflow for campaign & project portfolio. Drive accountability to ensure inputs are completed on time and are accurate in NABM Planning Base at key milestones.
Budget Support

Establish accountability for the overall sport budget, while implementing the processes and tools needed for marketing teams to manage project budgets.
Budget, forecast & spend aligned to AOP

Strategic Partnership

Partner with Sport leader to communicate strategic clarity and operational progress to NA and Global leadership.
Clear communication of Sport strategy & progress
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