Digital Marketing Manager

The Role This is a search-first, performance-driven role. Your three pillars are paid digital advertising (Meta and Google), search engine optimization (SEO), and answer engine optimization (AEO) — making sure Canter brands show up when and where people are looking, whether that's a Google search, a Maps result, or an AI-generated answer.
You'll also own email marketing automation and lead nurture across the portfolio building the drip sequences and segmentation that turn interest into booked calls and service requests.
You'll work hand-in-hand with our Social Media Manager & Content Creatormaking sure every dollar of ad spend is working, every brand website is findable, and every lead has a path to conversion. You're comfortable with data, fluent in ad platforms, and sharp enough to know when a campaign needs to be killed versus optimized.
The Brand Portfolio You'll own digital marketing performance across the following divisions, with varying levels of priority and budget:
Canter Wealth (canterwealth.com) — Fee-only RIA; SEO and AEO for financial services; LinkedIn and Facebook lead nurture; email automation for prospect sequences using Active Campaign
Canter Real Estate Group (canterre.com) — Seller lead generation and listing acquisition via paid and organic search; agent recruiting campaigns; local SEO
Iconic Property Management (iconicpm.com) — Build paid and organic lead gen infrastructure from near-zero; long-term owner acquisition
Talos Pest Control (talospestcontrol.com) — Google Ads, Meta campaigns, local SEO and AEO for service area coverage
Turf Cleaning Co. (launching) — Launch paid acquisition from day one; Google LSA setup; local SEO foundation, Meta and Google ads
What You'll Own
Paid Digital Advertising — Meta & Google
Plan, launch, and optimize Meta (Facebook/Instagram) ad campaigns across priority brands
Build and manage Google Search, Display, and Local Services Ad campaigns
Own full campaign structure: audience targeting, creative briefing, A/B testing, bid strategy, and budget pacing
Brief the Content Creator on ad creative needs — what formats, hooks, and angles are converting
Monitor spend daily; catch pacing issues and performance drops before they compound
SEO — Search Engine Optimization
Develop and execute on-page SEO strategies across all brand websites
Own local SEO for service-area businesses — Google Business Profiles, citations, review strategy, and map pack visibility for Talos, Iconic PM, and The Turf Company
Conduct keyword research and competitive analysis to identify ranking opportunities by brand
Brief the Content Creator on SEO content needs — blog topics, FAQ pages, and landing pages built to rank
Monitor rankings, organic traffic trends, and search visibility
Manage technical SEO fundamentals: site speed, crawlability, schema markup, and indexation
AEO — Answer Engine Optimization
Structure content across brand websites so Canter brands appear in AI-generated search responses (ChatGPT, Perplexity, Google AI Overviews, Claude)
Identify the questions each brand's audience is asking AI tools and ensure Canter has the best answer indexed
Implement FAQ schema, structured data, and entity-based optimization to improve AI visibility
Monitor brand mentions and citation presence across AI platforms
Stay ahead of how AI search is evolving — this is still an emerging discipline and we expect you to be ahead of it
Email Marketing & Automation
Build and manage email drip sequences for lead nurture across key divisions — owner leads for vacation rentals and property management, prospect sequences for Canter Wealth, service follow-ups for Talos
Own marketing automation maintenance in ActiveCampaign
Segment contact lists and personalize campaigns by audience, brand, and funnel stage
Coordinate with the Content Creator for email copy and asset needs; you own the strategy and system, they feed it with content
Track email performance: open rates, CTR, conversion rates, and list health
Lead Generation & Retargeting
Design and own lead generation strategies for each division — matching channel, message, and offer to audience
Build retargeting sequences across Meta and Google for high-intent site visitors
Coordinate with the NXT acquisition team to integrate their existing resources into your campaigns during the transition period
Set up and optimize landing pages and lead capture forms in coordination with brand websites
Analytics & Reporting
Own weekly and monthly performance reporting across all paid, organic, and email channels
Maintain GA4, conversion tracking, UTM structure, and attribution across all brands
Use performance data to brief the Content Creator — what's working, what audiences are responding, what creative to make next
Qualifications
Must-Haves
3–5+ years in digital marketing with direct, hands-on experience running paid media campaigns on Meta and/or Google
Proven SEO experience — you've moved rankings and can show it
Familiarity with AEO and AI search visibility
Experience with email marketing platforms and marketing automation setup (not just sending blasts)
Comfortable with analytics: GA4, Meta Ads Manager, Google Ads, and reporting to non-marketers
Able to manage across multiple brands simultaneously without losing strategic context
Experience marketing service businesses is a plus — real estate, vacation rentals, property management, home services, or financial services
Familiarity with ActiveCampaign or equivalent marketing automation tools
Knowledge of financial services marketing compliance is a plus (SEC/FINRA guidelines for RIAs)
$100,000-$150,00 depending on experience with a performance bonus structure for hitting measurable KPIs across the divisions.

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