National Sales Director

Thermomix® is a premium all-in-one cooking appliance sold through a national network of independent direct-sales consultants, pairing innovative food technology with a high-touch, relationship-driven sales model.

Thermomix USA is seeking an experienced and inspiring Sales Director to lead our national direct-selling field organization and drive sustainable growth. This is a high-impact senior leadership role with responsibility for sales performance, network development, field excellence, and people leadership across the U.S.

Reporting to the CEO, you will shape and execute the national sales strategy in line with country strategic priorities, strengthen and expand the direct sales network, and contribute directly to profitable business growth. You will work closely with cross-functional partners including Marketing, Finance, Legal, Operations, Customer Service, and People and Culture.

This role requires a leader who can operate confidently in the boardroom, build credibility across the organization, and inspire large field audiences with energy and authenticity.

Key Responsibilities
Sales Strategy & Business Performance

Contribute to the sales strategy, marketing plan, and annual budget process

Define sales force planning and geographic expansion priorities

Establish and track KPIs, sales budgets, and forecasts

Monitor business performance and implement action plans to address deviations

Support strong bottom-up and top-down communication across the sales organization

Contribute to product and brand positioning in direct sales together with Marketing and other functions

Help drive customer satisfaction improvement initiatives

Monitor sales-related risks and implement corrective actions where needed

Field Leadership & Network Development

Lead a national direct-selling field organization with visible, hands‑on leadership

Personally recruit, develop, and strengthen large leader networks

Build and scale a high‑performing field structure that supports long‑term growth

Coordinate the implementation of sales methods, tools, and processes to support expansion

Analyze market trends and identify opportunities for geographic and network growth

Organize regular alignment with area and branch managers to share best practices and define action plans

Partner with Marketing on seminars, events, and initiatives that strengthen brand perception and field engagement

Leadership & Execution

Drive achievement of sales targets and operational priorities

Ensure accurate and timely reporting and KPI follow‑up

Lead change management initiatives related to the country sales strategy

Ensure consistent application of sales methods and processes in the field

Set clear performance objectives for direct reports and support delivery through focused action plans

Gather field feedback and translate it into recommendations for sales and marketing development

Work with country experts to define and evaluate incentives, commissions, and recognition systems

Represent the sales organization effectively at executive level while inspiring large audiences in the field

Play a key role in performance management, talent development, succession planning, and capability building

Help standardize roles, accountabilities, training concepts, and career paths

Ensure strong onboarding and development support for area managers

Build a motivating, trust‑based, and high‑performing team culture

Lead with high emotional intelligence and strong coaching capability

Act as a role model for company values, leadership, and transparent communication

Qualifications

Significant experience in direct sales and sales leadership

Proven success leading a national direct-selling field organization

Demonstrated track record of personally recruiting and developing large leader networks

Strong executive presence with the ability to operate credibly at senior leadership level and inspire large audiences on stage

High emotional intelligence and a strong coaching and people development mindset

Proven leadership, change management, and communication skills

Strong understanding of commercial strategy, business performance, and organizational development

Strong knowledge of market dynamics, regional realities, and relevant consumer trends

Executive presence and boardroom credibility

High emotional intelligence with strong coaching capability

Change leadership and organizational transformation

Commercial and strategic acumen

Inspirational communication for large field audiences

Preferred Background

Bachelor’s or master’s degree in Business, Sales, or a related field

10+ years of experience in direct sales, including at least 5 years in leadership roles

Experience managing large geographic areas and distributed teams

Why Join Thermomix
At Thermomix USA, you will have the opportunity to shape the future of direct sales in a fast‑growing environment. This role offers broad leadership responsibility, strong cross‑functional collaboration, and the chance to make a meaningful impact on growth, transformation, and people development.

Compensation includes a competitive base salary plus performance‑based incentives tied to network growth, recruiting, and sales results.

If you are a dynamic direct sales leader with the credibility to influence at executive level and the presence to energize the field, we would love to hear from you.

#J-18808-Ljbffr