Visual Communications & Change Adoption Strategist

Job Description NetImpact Strategies is seeking a Visual Communications & Change Adoption Strategist with master‑levelexpertisein translating complex discussions, changeobjectives, and communication strategy into clear, actionable, multi‑channel outputs. The ideal candidate is a seasoned strategist who understands the purpose behind each communication touchpoint - what it must achieve, who it needs to influence, and how narrative structure, messaging clarity, and visual framing shape stakeholder understanding, readiness, and adoption.This personoperateseffectively in real time: attending working sessions, rapidly synthesizing what they hear, and converting it into communication concepts, stakeholder engagement needs, training implications, and structured narratives that support adoption across diverse audiences. Their background reflects years of judgment‑building in high‑change environments, with the ability to translate messy, technical, or fast‑moving information into communication pathways that move people toward clarity, trust, and buy‑in.
Key Responsibilities Translate OCM strategy, messaging frameworks, and communication plans into finished creative products across print, digital, social, and video formats
Design and produce training materials (job aids, slide decks, quick reference guides, e-learning visual assets, video walkthroughs) that support adoption across theNAS
Develop internal social media content (Teams, SharePoint, internal newsletters) and external social media content (public-facing platforms, coalition channels) with messaging and tone calibrated to each audience
Partner with OCM leads and communication strategists to understand the intent behind each deliverable before producing it, and raise design or messaging concerns when something risks undermining that intent
Partnerwith externalorganizations (e.g., Modern SkiesCoalition)to develop shared or co-branded creative assetsthatmaintainalignmentwith FAA/BNATCSstandardsand external objectives
Develop andmaintainvisual standards and templates that keepBNATCSmaterials consistent and recognizable across the program, for both internal and external use
Edit and produce short-form video content (leadership messages, training walkthroughs, town hall recaps,coalitionor public-facing features) from raw footage or scripted concepts
Adapt content for different audiences and channels, external coalition and industry audiences, and public-facing formats
Bring creative, out-of-the-box concepts to communication and training challenges, pushing beyond standard federal templates when a fresher approach will drive better adoption or engagement
Maintain a working knowledge of accessibility and Section 508 compliance standards for federal materials
Manage multiple concurrent design requests against program deadlines, often with quick turnaround windows tied to workshop cycles or leadership communications
Present design concepts and rationale to program stakeholders, including non-design audiences, in a way that connects creative choices back to adoption goals
Qualifications Required Qualifications 8–11 years ofdemonstratedstrategic communications and multimedia design experience translating complex ideas into clear, executive-ready print, digital, training, and video products in fast-paced environments;
Master’s degree in Strategic Communications, Communications, Public Relations, Marketing, Journalism, Digital Media, Graphic Design, or similar degree;Bachelor’sdegree with 10–13 years may be substitutedin lieu ofMaster’sdegree;
Ability to obtaina PublicTrust and passFAAsuitability, which includes a rigorous financial background check.(US Citizen);
Strong understanding of visual hierarchy, messaging clarity, and how design decisions affect audience comprehension and behavior;
Demonstrated ability to translate acomplex strategic or communication ideaacross multiple formats (verbal summary, visual narrative, written messaging, training guidance,PowerPoint,short‑form video) whilemaintainingconsistency of intent;
Experience working in accelerated environments with shifting priorities; able to independentlyanticipatenext steps and adjust quickly without losing strategic intent;
Ability to attend working sessions andimmediatelytranslate discussion points into communication concepts, stakeholder engagement needs, training requirements, and visual approaches;
Excellent collaboration and presentation skills, including the ability to explain design rationale to technical and non-technical stakeholders alike; and
Executive‑ready communication presence, including ability to navigate questions, negotiate creative direction, and clearly articulate rationale to senior leadership.
Preferred Qualifications Demonstratedproficiencyin industry-standard design and video tools (Adobe Creative Suite: InDesign, Illustrator, Photoshop, PowerPoint; Premiere Pro, After Effects, or equivalent);
Strong portfolio showing range across print, digital/social, PowerPoint, and video work, with evidence of strategic thinking behind the design choices, not just technical execution;
Prior experience supporting a federal program, ideally within FAA, DoT, or another large federal modernization effort;
Familiarity with organizational change management principles (Prosci/Kotter or similar) and how design supports adoption curves;
Experience developing training materials or e-learning content;
Experience working within a prime/sub-contractor structure;
Experience developing content for external coalitions, industry partnerships, or public-facing communication campaigns; and
Experience managing brand consistency across internal and external channels simultaneously
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Salary Minimum USD $100,000.00
Salary Maximum USD $145,000.00
About Us NetImpact Strategies Inc. (NetImpact) has been a Trusted Advisor driving impact through digital transformation for the Federal Government for over a decade. We solve complex problems with innovation and agility to create meaningful, transformative, and enduring change. As Trusted Advisors, NetImpact professionals partner with customer agencies to deliver solutions that empower them to not only meet their missions but also realize their strategic vision through agile, outcome-focused solutions addressing both strategic and tactical requirements. We design and implement comprehensive, tailored solutions that are both mindful of the client's culture and organizational dynamics. NetImpact’s core values and commitment to a customer and results-oriented delivery approach has propelled our growth and enabled us to deliver impactful value across Strategic Consulting, Process Automation, Cloud, DevSecOps, Data and Analytics, and Cyber Security for the Federal Government.
ABOUT US Perks of working at NetImpact Strategies
Your health comes first – we offer comprehensive medical, dental, & vision insurance that starts the first of the month after you join the team
Invest in your future – 401(k) Plan – Immediately vested employer contributions; no matching required
Work hard, play hard – we offer a generous Paid Time Off (PTO) policy, one (1) additional day of paid wellness leave per calendar year, and observeten (10) federal holidays
Pawsitively pawesome – Pet Insurance (because our little critters are part of our families, too!)
Invest in your education – Tuition reimbursement, internal training programs, & company-sponsored industry certifications!
Be part of a dynamic and collaborative work environment recently ranked by The Washington Post as a Top Work Place in 2019, 2021,2022, 2023, & 2024!
Have fun and celebrate and give back – Team building activities, community volunteering, quarterly HQ days, wellness events, happy hours, family fun events, and more!
ACCESSIBILITY NOTE NetImpact Strategies is committed to complying with all applicable provisions of the Americans with Disabilities Act, as amended(“ADA”), and applicable state and local laws. It is NetImpact’s policy not to discriminate against any qualified person or applicant with regard to any terms or conditions of employment on the basis of such individual’s disability. Consistent with this policy of non-discrimination, NetImpact will provide reasonable accommodations to an individual with a disability, as defined in the ADA or applicable law, who has made NetImpact aware of his/her disability, unless doing so would cause undue hardship to NetImpact. If you are an applicant and need reasonable accommodation when applying for job opportunities within NetImpact, or request reasonable accommodation to utilize NetImpact’s online employment application, please contactcareers@netimpactstrategies.com.

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