Waterstone Human Capital USA is hiring: Creative Head in Salt Lake City

Our client is on a mission to revolutionize snacking with the power of plant-based ingredients. Their bold, crunchy, and delicious snacks are sold across the U افضل retailers and online, and they’re growing fast. They’re not just another snack brand — they’re building a new category and changing the way people think about healthy food.

They are a lean, entrepreneurial team that moves fast, thinks big, and celebrates bold ideas. Every person makes a direct impact on growth and success. If you’re passionate about CPG, love working in a high-energy environment, and want to be part of a brand that’s shaking up the snack aisle, this is your chance to join.

Role Summary
Our client is looking for a Creative Director who is both a visionary and a doer — a creative leader who can shape the next evolution of the brand while driving execution across packaging, content, campaigns, and social media.

This role owns brand identity, creative strategy, and storytelling across every touchpoint — from packaging and advertising to retail, digital, and experiential activations. The ideal candidate has helped scale a fast-growing CPG brand beyond $100M and thrives in a hands‑on, fast‑moving environment.

Key Responsibilities
Brand Leadership and Strategy

Ensure consistency of brand voice_curve storytelling across all channels — digital, retail, experiential, and PR

Lead creative strategy for packaging refreshes, line extensions, and new product launches

Partner with leadership to refine and elevate the brand narrative to consumers, media, trade, and investors

Social Media and Content Creation

Own creative direction for social channels (Instagram, TikTok, YouTube, LinkedIn)

Develop a content calendar blending storytelling, trends, and brand campaigns

Lead content production with designers, creators, and editors

Track performance metrics to continuously evolve creative strategy for engagement and growth

Campaign and Advertising

Concept and execute omnichannel campaigns — digital, paid media, and retail activations

Collaborate with Digital and Growth teams to align creative strategy with conversion performance

Lead creative reviews for ads, influencer content, and brand partnerships

Retail and Experiential

Strengthen brand presence in-store through packaging, displays, and merchandising

Lead trade show, event любов sampling activations that bring the brand to life

Team and Cross‑Functional Collaboration

Build and mentor a small but mighty creative team as the brand scales

Work closely with Sales, Product Development, and textual Digital to align creative with business objectives

Ensure creative output drives measurable results in awareness, trial, and loyalty

Qualifications and Requirements

5+ years in creative or brand leadership roles within high‑growth CPG food or beverageProven experience scaling a consumer brand from growth stage to national recognition

Strong portfolio demonstrating-cookie both visionary brand building and hands‑on creative execution

Expertise in packaging design, digital content, advertising, and retail merchandising

Comfortable moving between big‑picture brand strategy and day‑to‑day tasks

Deep understanding of consumer behavior, category dynamics, and brand positioning in competitive markets

Strong leadership, collaboration, and storytelling skills

What We Offer

Competitive salary and performance‑based bonus

Opportunity to build a category‑defining snack brand at a pivotal stage of growth
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A fast‑paced entrepreneurial environment where your ideas and contributions make real impact

Seniority level

Director

Employment type

Full‑time

Job function

Marketing, Advertising, and Strategy/Planning

Industries

Food and Beverage Services

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