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Brand Activation Manager

Youradv · Des Moines, IA, USA ·

Job type:
Temporary

# Brand Activation ManagerDes Moines, IA 50301Minimum: USD $67,200.00/Yr.Maximum: USD $100,800.00/Yr.Market Type: Hybrid**Temporary** Brand Activation Manager : 9/9 - 11/7We are seeking a dynamic and strategic Brand Activation Manager to drive brand presence, sales, and consumer engagement for the Phorm Energy brand. As a pivotal member of our team, you will lead the charge in ensuring Phorm Energy remains at the forefront of the market by supporting a national sampling program. The Brand Activation Manager will oversee the execution of weekly sampling events in key accounts. Candidates must be highly motivated and results oriented. With Advantage, you’ll be a part of an established and fast-growing company driven by groundbreaking ideas and an innovative culture.### Responsibilities:* Develop and execute comprehensive activation strategies to achieve sales and brand objectives.* Establish and maintain strong relationships with key accounts and the local wholesaler.* Sell in brand programming to key accounts.* Lead the planning and execution of brand activations, special events, sponsorships, and promotions.* Manage all aspects of Brand Ambassador team including recruitment, training, scheduling, weekly event execution, and reporting.* Provide guidance and support to the Brand Ambassador team to ensure alignment with company objectives.* Local asset management - ensuring Brand Ambassadors are properly equipped with merchandise and materials needed to execute sampling events.* Responsible for activation recaps, metrics, and overall event success.* Mange local budget & budget reporting/reconciliation.* Perform pre-calls and checklists in preparation for sampling events.* Monitor event execution while ensuring all key brand KPIs are achieved.* Submit program deliverables accurately and on time each week. Deliverables include but are not limited to expense reporting, weekly recaps, BA survey audits, time sheet approvals, etc.* Knowledge of local nightlife/events and local alcohol beverage laws.* Assists in the analysis of sales and market/territory data used to provide consultation and/or correction for under-performing accounts* Responsible for managing events in person### Qualifications:* 2 years of beverage company and/or distributor experience.* Driving is an essential function of this job and therefore you must be able to maintain a valid/current driver’s license* Must have access to reliable transportation.* Access to a computer with Microsoft Office and home internet access.* Must be proficient in Excel and PPT.* Personal smartphone with the ability to communicate/report while in the field.* Available to work 40+ hours per week, including nights and weekends.* Prior experience with event production and management of teams of brand ambassadors, brand promotion, working with wholesaler and accounts, brand sampling preferred.* Must be able to lift 40lbs.* Must be able to travel for mandatory training at program launch.* Excellent written and verbal communication skills.* Professional demeanor and strong work ethic.* Strong leadership and communication skills.* Organizational skills to meet weekly deadlines.* Live in the market for full duration of the program.### What We Offer:* Competitive salary.* Monthly auto & tech stipend.* In person training.* Opportunity for bonus and recognition.* Training and Career Development with Advantage.* Opportunity to represent innovative and fast-growing brands.* Opportunity for professional development and career advancement within Anheuser-Busch.
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