Sr. Designer - HOKA Lifestyle Footwear

At Deckers Brands, Together, Every Step is a promise kept that every employee can bring their authentic self, is valued and supported, as a whole person, at work and beyond. Together, Every Step is how we continue to deliver exceptional business results, experience an amazing place to work, and have a positive impact on the communities and world around us.
Job Title: Sr. Designer - HOKA Lifestyle Footwear
Reports to: Senior Design Manager – HOKA Lifestyle Footwear
Location: Portland, OR (Hybrid) – Typically 3 times per week in office, Tuesday – Thursday
The Role

HOKA is redefining footwear through a visionary pursuit to provide new experiences and style choices to consumers of all kinds. Guided by exploration of possibility, we relentlessly push the boundaries through bold and disruptive design.
As Senior Designer, Lifestyle Footwear, you will create compelling lifestyle footwear that delivers newness, drives growth, and expands the future expression of HOKA Lifestyle. Sitting at the intersection of design, product, culture, and consumer insight, you’ll translate emerging opportunities into meaningful product experiences and help shape the future of HOKA Lifestyle.
We celebrate diversity--of your background, your experiences and your unique identity. We are committed to ensuring an inclusive and equitable workplace where all of our employees can Come as They Are. We believe that when we bring our different perspectives to work, we are truly Better Together.
Your Impact

Deliver inline lifestyle footwear creation and storytelling, balancing impact, commercial success, and HOKA's design DNA.
Translate consumer, cultural, and marketplace insights into meaningful footwear solutions.
Create visionary narratives, design stories, and product worlds that challenge convention and define the future expression of HOKA Lifestyle.
Design and develop footwear from concept through commercialization, including renderings, technical drawings, specifications, and tech packs.
Develop a deep understanding of target consumers, lifestyle culture, marketplace trends, and competitive landscapes.
Identify emerging consumer behaviors, cultural shifts, and marketplace opportunities that inform future product creation.
Explore future product opportunities, franchise extensions, and new expressions of HOKA Lifestyle.
Contribute to the evolution and elevation of key HOKA Lifestyle franchises through thoughtful product creation and strategic thinking.
Partner closely with Development, Materials, Color, PLM, Merchandising, and Marketing teams to deliver cohesive product experiences.
Review and refine prototypes while balancing design vision, consumer relevance, cost, and manufacturability.
Present concepts, product opportunities, and design intent with confidence and clarity in both informal team settings and formal reviews.
Mentor and support fellow designers through collaboration, feedback, and shared learning.
Who You Are

Bachelor’s or Master’s degree in Footwear Design, Industrial Design, Product Design, Fashion Design, or related field.
5+ years of footwear design experience, ideally within lifestyle, sport lifestyle, athletic, fashion, or related consumer product categories.
Advanced understanding of lifestyle footwear design, construction, materials, manufacturing processes, and product creation.
Strong understanding of lifestyle footwear and streetwear culture, consumer behavior, and marketplace dynamics.
Ability to translate consumer, cultural, and marketplace insights into compelling footwear solutions.
Strong concepting, storytelling, and visual communication skills.
Expert ability to create technical footwear drawings, renderings, specifications, and tech packs.
Ability to balance innovative product creation with commercial product objectives.
Proficient in Adobe Illustrator, Photoshop, PowerPoint, Miro, or Lucid.
Familiarity with 3D design and visualization tools such as Vizcom, Firefly, Gravity Sketch, Blender, Rhino, Midjourney, or similar platforms.
Strong communication and cross‑functional collaboration skills.
Portfolio demonstrating consumer understanding, concept development, storytelling, and footwear execution.
What We’ll Give You

Competitive Pay and Bonuses - We’ve created a variety of competitive compensation programs to foster career development, reward success and to show our employees just how much they’re valued.
Financial Planning and wellbeing - No matter what financial goals our employees have set, we want to help them get there. Our plans provide powerful ways to protect income, pay for expenses and invest in the future.
Time away from work - Sometimes we need time away to be with family, focus on our health or just simply recharge. Our plans support our employees’ needs to get out, get healthy and come back stronger than ever.
Extras, discounts and perks - Being a valued member of the Deckers Brands team means more than just a paycheck. From generous discounts to community-based programs, we offer a variety of cool extras.
Growth and Development - Deckers Brands was built on the idea of pursuing passion. That’s why we offer extensive opportunities and support for personal and professional development.
Health and Wellness - There’s nothing basic about our comprehensive health and wellness programs and offerings. While at work and at play, we aim to support a healthy lifestyle.
$87,900.00 - $118,600.00 The salary range posted reflects the estimated minimum and maximum target for new hire salaries for this role in: Portland, Oregon. Individual pay will be determined by location and additional factors, including job related skills, experience, and relevant education or training. Your recruiter can share more about the specific salary for your preferred location during the hiring process.
Equal Employment Opportunity Diversity and inclusion are key to our success. We are proud to be an equal opportunity employer, and our employees are people with different strengths, experiences and backgrounds who share a passion for our brands. We welcome qualified applicants regardless of their race, color, religion, sex, sexual orientation, gender identity, gender expression, national origin, age, military or veteran status, mental or physical disability, medical condition and all the other beautiful parts of your identity.
More than Just a Footwear Company

From our corporate offices to our global retail stores, there’s a curious, independent spirit that’s distinctively Deckers Brands. We’re about giving people the freedom to pursue their passions. And we’re committed to helping them succeed; to become their best selves. That’s why we’re about more than work, the 9 to 5 or daily grind. We’re about opportunity - opportunity to create, to grow and to have an impact.
As we work to become better at everything we do, how we better the world matters, too. Our products and brands are loved, no doubt about it. But the difference we make in people’s lives begins with our people, right here at Deckers Brands. We’re adventurous, spirited, unafraid of new challenges and willing to take chances. We are always ready to rally around a cause. Put simply, we want all of our people to thrive - to reach their full potential and have fun while doing it. Because in the end, Deckers thrives when our people thrive.

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