Brand Director

Company:

Easy Healthcare Corporation | easy@Home, Premom
Job Type:

Full-Time
Compensation:

$100,000–$146,000 based on experience
Reports To:

CEO
Job Overview
Easy Healthcare Corporation is a leader in home healthcare and fertility tracking solutions, known for our innovative brands

easy@Home

and

Premom . We are seeking a

Brand Director

to drive the growth and positioning of our brands, ensuring consistency, innovation, and market leadership in the fertility and home healthcare sectors.
The ideal candidate will bring a deep passion for

women’s health

and a proven track record in

B2C commercialization . We are looking for a strategic leader who balances data-driven marketing with strong

design acumen , specifically in overseeing the visual identity and

packaging

of physical products. Crucially, this role requires a master of

project management

to take full ownership of all external agency relationships.
Key Responsibilities
B2C Commercialization & Strategy
Execute and maintain comprehensive brand strategies for

easy@Home

and

Premom

to strengthen market presence and drive revenue.
Lead the

B2C commercialization

process, ensuring new products are successfully launched and positioned to capture market share in the home healthcare sector.
Align brand messaging and visual identity across all platforms to ensure a seamless and engaging customer journey.
Agency & Project Management
Exercise

full ownership of external agency relationships , serving as the primary lead for creative development, media buying, and specialized marketing initiatives.
Apply advanced

project management skills

to oversee complex workflows, ensuring all agency deliverables are on time, on budget, and aligned with brand standards.
Manage brand marketing budgets efficiently to maximize return on investment (ROI) across all external partnerships.
Product Design & Packaging Acumen
Collaborate closely with product development to ensure branding and messaging align with product innovations.
Provide high-level

design acumen

to oversee the development of

product packaging , ensuring it is both functional for the healthcare space and aesthetically compelling for the consumer.
Align packaging and product marketing strategies with overall company goals to drive customer engagement.
Marketing, Research & Performance
Partner with internal teams on multi-channel campaigns, including digital, social media, influencer, and email.
Oversee relationships with influencers and Key Opinion Leaders (KOLs) within the

women’s health and fertility space .
Conduct market research to identify industry trends and monitor KPIs to optimize strategies based on data analytics.
Qualifications & Requirements
Education:

Bachelor’s degree in Marketing, Business, Communications, or a related field.
Experience:

5+ years of experience in brand management, specifically within

healthcare, women’s health, wellness, or consumer goods .
Commercialization:

Proven experience in

B2C commercialization , taking products from development to market leadership.
Agency Management:

Strong grasp of

project management

with a proven ability to lead and hold external agencies accountable for high-quality creative output.
Design Skills:

Strong

design acumen

with experience overseeing

product packaging

and brand aesthetics.
Technical Skills:

Data-driven mindset with expertise in analytics tools such as Google Analytics and social media insights.
Industry Passion:

A deep-seated interest and background in

women's health, fertility, and home healthcare .
Why Join Us?
Be part of an innovative company shaping the future of fertility and home healthcare.
Collaborate with a passionate team dedicated to empowering individuals on their health journeys.
Competitive salary, benefits, and an inclusive, growth-centered culture designed to support work/life balance.
Easy Healthcare Corporation is an Equal Opportunity Employer.

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