Marketing Programs Manager

About Us
KYG Trade is an AI-native software application at the intersection of technology and global trade. The right candidate is excited to be part of a growing company in an emerging technology sector: AI RegTech.

About the Role
The Marketing Programs Manager is responsible for executing demand generation programs that support lead generation, pipeline growth, and brand awareness. This role works closely with the CMO and external agency partners to coordinate campaigns, manage marketing programs, track results, and ensure timely execution of marketing activities.

The ideal candidate is highly organized, detail-oriented, comfortable managing multiple projects simultaneously, and enjoys delivering measurable marketing results.

Key Responsibilities
Demand Generation Campaign Execution

Execute marketing campaigns across email, paid media, webinars, events, content promotion, and other lead generation channels.

Coordinate campaign schedules, assets, approvals, and deployment activities.

Work with external marketing agencies and vendors to ensure campaigns launch on time and according to requirements.

Execute organic and paid social media campaigns, using LinkedIn and other relevant channels to build brand awareness, engage target buyer personas, promote campaign assets, and generate qualified demand.

Support webinar promotion, event marketing, and trade association marketing activities.

Monitor campaign performance and provide regular reporting on results.

Assist with campaign testing and optimization efforts.

Maintain campaign documentation, tracking, and reporting.

Marketing Operations

Manage marketing activities within CRM and marketing automation platforms.

Maintain prospect and customer marketing lists.

Support lead routing and campaign tracking processes.

Ensure accurate campaign attribution and reporting data.

Produce recurring reports on marketing activity, lead generation, and campaign performance.

Maintain marketing calendars and project schedules.

Core Competencies

Demand generation campaign execution

Marketing automation systems

Marketing analytics and reporting

Project management

Marketing communications

B2B lead generation fundamentals

Qualifications

Bachelor’s degree in Marketing, Communications, Business, or related field.

5+ years of marketing experience with direct responsibility for campaign execution and lead generation activities.

Experience supporting B2B marketing programs.

Familiarity with CRM and marketing automation platforms.

Strong organizational and project management skills.

Experience coordinating multiple marketing projects simultaneously.

Excellent written and verbal communication skills.

Experience with regulated industries such as trade compliance, logistics, banking, legal, healthcare, or insurance is a plus.

Event marketing and webinar promotion experience preferred.

What Success Looks Like
Success in this role is measured by consistent execution of marketing programs, timely completion of campaigns, accuracy of marketing operations, contribution to qualified lead generation, and reliable reporting of marketing performance. The successful candidate is dependable, organized, collaborative, and focused on delivering high-quality marketing execution.

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