Brand & Community Manager

Key Responsibilities
1. Brand Storytelling & Marketing Communications

Own Glimboo’s US brand positioning and localized communication strategy.

Reframe brand stories, product value propositions and artist ecosystem into relatable content for young American audiences.

Build and continuously elevate brand recognition across the US market.

2. Music & Cultural Resource Integration

Source and collaborate with local US musicians, artists and youth cultural partners.

Lead music talent collaborations, brand co-branding campaigns and large-scale marketing activations.

Utilize music and youth culture as core channels for brand outreach and audience engagement.

3. Brand Representative & External Spokesperson

Act as the official brand representative for media interviews, industry events and all public-facing brand initiatives.

Comfortable with on-camera appearances and public speaking.

Deliver compelling, clear brand storytelling to media, partners and target audiences to communicate product and brand value.

Required Professional Experience

Proven experience as Marketing Manager or equivalent senior marketing role

End-to-end brand marketing track record

Experience within consumer goods or entertainment industries

Hands-on experience partnering with artists, musicians or content creators

Experience planning and executing brand marketing campaigns & events

Preferred Qualifications

Established existing connections within the music industry

Creator / KOL influencer resources

Familiarity with designer toy industry

Knowledge of pop IP brand business models (e.g., Pop Mart)

Rich experience in offline & online brand activations

Core Personal Traits

Strong Brand Alignment

Genuine passion and alignment with artist ecosystems, IP culture, collectible youth consumption and Gen Z culture. Identify with the brand core value: empowering outstanding artists to achieve greater success.

Exceptional Communication & Presentation Skills

Confident in public brand storytelling, media interviews, event hosting, and relationship building with external partners.

Target Audience Insight

Ability to decode demands of young US consumers, music subcultures, streetwear trends and social media algorithm & content trends.

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