Growth Product Manager - Stores Apparel

Role Description

Define and own the product roadmap for our apparel eCommerce stores, prioritizing initiatives that maximize business impact.

Identify growth opportunities through customer insights, analytics, experimentation, and market research.

Lead conversion rate optimization initiatives across the shopping journey using A/B testing and data-driven experimentation.

Collaborate with Acquisition, Retention, Creative, Engineering, Data, and UX teams to deliver seamless customer experiences.

Translate business goals into product initiatives, ensuring alignment across stakeholders.

Monitor and optimize key product metrics including conversion rate, revenue, customer engagement, and user experience.

Drive continuous product innovation by identifying emerging trends, technologies, and customer behaviors.

Lead Agile product ceremonies and ensure efficient execution from discovery through delivery.

Qualifications

5+ years of Product Management experience within eCommerce, preferably in apparel, retail, or DTC brands.

Proven experience owning product roadmaps and prioritizing initiatives based on business impact.

Strong expertise in Conversion Rate Optimization (CRO), experimentation, and A/B testing.

Experience working with Shopify Plus, BigCommerce, or similar eCommerce platforms.

Strong analytical skills with experience using tools such as GA4, Mixpanel, Amplitude, Looker, Tableau, or similar.

Experience collaborating closely with Engineering, UX/UI, Data, and Marketing teams in Agile environments.

Strong understanding of user acquisition, customer journeys, funnel optimization, and retention principles.

Excellent communication, stakeholder management, and strategic thinking skills.

Experience leveraging AI tools to improve product development, experimentation, or operational efficiency is a strong plus.

Benefits

100% Remote

USD competitive salary

Paid time off

Be part of a dynamic, diverse, and talented global team

Company Description

Trafilea is a Consumer Tech Platform for Transformative Brand Growth. We’re building the AI Growth Engine that powers the next generation of consumer brands.

Over $1B+ in cumulative revenue

12M+ customers

500+ talents across 19 countries

Own and operate our own digitally native brands (not an agency)

Presence in Walmart, Nordstrom, and Amazon

Strong global D2C footprint