Principal Web Strategy & Digital Experience Lead

Role Description

You will lead the strategy for complex, global web experiences supporting major consumer-product and feature launches. You will define the web vision, success measures, operating model, and prioritized roadmap while coordinating work across content, design, engineering, analytics, experimentation, search, ecommerce, agencies, and retail partners.

You will also use customer behavior and performance data to influence broader product positioning, naming, investment, and roadmap decisions. This role requires a senior digital leader who can balance customer experience, business outcomes, technical realities, and executive priorities.

Responsibilities

Own the end-to-end web strategy for major product, portfolio, and feature launches.

Establish the vision, success metrics, operating model, and measurable business outcomes for web initiatives.

Translate customer behavior and website-performance data into recommendations for product roadmaps, positioning, naming, and investment.

Develop executive-ready narratives that connect web insights to strategic business decisions.

Serve as the strategy hub across content, information architecture, design, development, SEO, AEO, ecommerce, delivery, and experimentation.

Create a unified, prioritized web roadmap across multiple teams and workstreams.

Lead customer-journey, funnel, page-strategy, and information-architecture decisions.

Champion accessible, intuitive, trustworthy, and high-performing customer experiences.

Define and oversee A/B and multivariate experimentation strategies.

Identify opportunities to use AI for personalization, recommendations, content scaling, and workflow acceleration.

Establish appropriate governance for AI-enabled content and customer-experience initiatives.

Partner with design, engineering, analytics, marketing, ecommerce, retail, and product stakeholders.

Lead creative agencies, development partners, systems integrators, and marketing-technology vendors.

Develop outcome-based statements of work and hold external partners accountable for quality, speed, and measurable results.

Guide global web experiences across multiple markets, languages, categories, and customer segments.

Monitor Core Web Vitals, attribution, conversion, engagement, and other indicators of web-experience health.

Influence senior leaders and resolve competing priorities through data-backed recommendations.

Qualifications

10+ years of experience in web strategy, digital product management, ecommerce, digital experience, or a related discipline.

Experience owning web strategy for complex consumer products, portfolios, or global digital experiences.

Deep understanding of information architecture, page strategy, customer journeys, funnels, attribution, and conversion.

Strong knowledge of web design principles, accessibility, usability, and Core Web Vitals.

Experience defining metrics and using behavioral or performance data to make roadmap decisions.

Demonstrated experience leading A/B and multivariate testing programs.

Proven ability to lead cross-functional initiatives across content, design, engineering, analytics, marketing, and commercial teams.

Experience influencing executives through concise, decision-oriented storytelling.

Experience managing creative, design, development, martech, or systems-integration partners.

Ability to develop outcome-based SOWs and manage vendors against performance expectations.

Working knowledge of AI applications in digital content, personalization, recommendations, or operational workflows.

Ability to work standard business hours aligned with the Pacific time zone.

Preferred Qualifications

Experience supporting ecommerce or direct-to-consumer digital experiences.

Experience with global, multi-brand, multi-product, or multi-category consumer portfolios.

Experience managing web programs across numerous markets, languages, and locales.

Familiarity with right-to-left language requirements and global accessibility considerations.

Knowledge of SEO, AEO, structured data, and schema strategies.

Experience scaling content operations in an agile environment.

Experience piloting new approaches with agencies or systems integrators.

Familiarity with incentive models tied to vendor-delivered business outcomes.

Experience using AI to accelerate content creation, localization, personalization, or web operations.

Salary Range

At Blueprint, we strive to offer competitive pay that reflects the value of our team members. Compensation for this role is influenced by a variety of factors, including skills, education, responsibilities, experience, and geographic market. For candidates based in Washington State, the anticipated salary range is $105,000 – $115,000/yr. with a mid-point of $110,000/yr. Please note that we typically do not hire new employees at the top of the posted range. Actual starting pay will be determined based on experience, skills, and internal equity. The final salary and job title may vary depending on the selected candidate’s qualifications and could fall outside the stated range.

Benefits

Medical, dental, and vision coverage

Flexible Spending Account

401k program

Competitive PTO offerings

Parental Leave

Opportunities for professional growth and development

Equal Opportunity Employer

Blueprint Technologies, LLC is an equal employment opportunity employer. Qualified applicants are considered without regard to race, color, age, disability, sex, gender identity or expression, orientation, veteran/military status, religion, national origin, ancestry, marital, or familial status, genetic information, citizenship, or any other status protected by law.

If you need assistance or a reasonable accommodation to complete the application process, please reach out to: recruiting@bpcs.com

Location

Remote - USA