Associate Director, Marketing Science

Job Description
The Business Analytics team is pivotal in the delivery of modern agency services. We are tightly integrated with planning and investment teams to deliver on and exceed our clients’ business goals.

Agency
Omd

Job Function
Data and Analytics

Job Subfunction
Data Strategy and Governance

External Facing Responsibilities

Build and develop a deep understanding of the client's strategic issues, initiatives and the competitive position.

Ensure that analytics efforts lead to clear, compelling and actionable insights; and insightful narratives are constructed through sophisticated analytics techniques.

Participate in the measurement plan development and execution.

Ensure timely follow through on all scheduled and ad hoc deliverables.

Generate and communicate clear, compelling and actionable insights; constructing insightful narratives through sophisticated analytic techniques.

Recommend and implement research that will aid in the consumer insight gathering and strategic process.

Identify opportunities to continuously improve processes.

Lead, mentor and train analysts and managers.

Present reports, POVs and other materials to clients on a regular basis over the phone and in person.

Contribute to the consumer segmentation and audience identification/exploration processes.

Design tests to measure the incremental impact of media on business outcomes.

Manage cross‑functional day‑to‑day tasks, ensuring understanding of proper priorities and knowing when to ask for help.

Internal Facing Responsibilities

Partner with the Planning and Investment teams on annual budget setting, media plan development and ongoing budget / plan optimization.

Lead and mentor direct reports: continually assess capabilities, provide a roadmap for career growth and institute goals to build / expand skills.

Keep in front of industry trends and developments by conducting research and engaging in training.

Required Skills

Industry Knowledge in marketing analytics and data.

Experience in integrated marketing related to media and/or customer journey development, including budgeting, revenue forecasting, ROI development.

Demonstrated knowledge in audience‑based marketing and data‑driven advertising.

Solution development: analytic skills, critical thinking and clarifying strategic & operational issues related to data and analytics. Problem‑solving skills to drive issues to resolution.

Proven leadership ability and strong, impactful client relationship experience.

Stellar communication and presentation skills: articulate, engaging and straightforward – and, above all, can effectively and convincingly translate unstructured business solutions into innovative customer marketing programs.

Ability to train and coach colleagues for growth: being organized and detail‑oriented, prioritizing work, business writing & presenting, conducting analysis, and project management (scope, budgeting, timing).

Comfortable working in ambiguous situations.

Education and Experience
A university degree and 5‑7 years of data and analytics experience in advertising, management consulting, marketing or digital consulting.

Knowledge of agency‑side media campaign planning and execution process is desirable, but not required.

Compensation
New York: $70,000.00‑$125,000.00

Equal Employment Opportunity Statement
It is the policy of Omnicom and any of its affiliates to provide equal employment opportunities to all employees and applicants for employment without regard to race, religion, color, ethnic origin, gender, gender identity, age, marital status, veteran status, sexual orientation, disability, or any other basis prohibited by applicable federal, state, or local law. EOE/AA/M/D/V/F.

#J-18808-Ljbffr