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MARKETING COORDINATOR

Sames Auto Group · Mcallen, TX, USA ·

Job type:
Full Time

Marketing Coordinator
Sames Auto Group
Are you passionate about creating engaging content, growing brands, and connecting with audiences? Do you thrive in a fast-paced environment where creativity meets strategy?

Sames Auto Group is looking for an experienced Marketing Coordinator to help elevate our digital presence, execute impactful marketing campaigns, and strengthen our connection with customers across multiple brands and locations.

If you're equal parts creative thinker, content creator, project manager, and social media strategist—we want to meet you!

Responsibilities

Manage day-to-day activity across all social media platforms including posting, scheduling, and community engagement (comments, messages, etc.)

Develop, implement, and manage social media strategies aligned with business goals

Create, edit, and publish engaging content including text, images, and video across platforms

Monitor and respond to customer interactions while maintaining brand voice and professionalism

Coordinate and execute marketing initiatives including campaigns, sponsorships, and events (on-site and off-site)

Manage logistics, timelines, and budgets related to marketing events and campaigns

Collaborate with Marketing, Marcom, and BDC teams to ensure campaigns reach target audiences effectively

Analyze performance metrics using platform analytics, GA4, and Meta tools to optimize campaign performance

Identify trends, high-performing content, and opportunities for growth within the social media landscape

Maintain compliance with brand standards and ensure all content aligns with company guidelines

Assist in answering customer questions through social platforms in a timely and helpful manner

Support additional social media efforts across multiple rooftops or brands as needed

Maintain strong organization and attention to detail across all projects

Perform additional duties as assigned by management

Requirements

Advanced proficiency in social media platforms including Facebook, Instagram, TikTok, Pinterest, X, and LinkedIn

Strong content creation and copywriting skills

Experience with design tools such as Adobe Illustrator, Photoshop, and Lightroom

Solid understanding of SEO, keyword research, and Google Analytics (GA4)

Strong understanding of marketing concepts and campaign strategy

Excellent organizational skills and attention to detail

Ability to manage multiple projects and meet deadlines in a fast-paced environment

Strong communication skills with a customer-focused mindset

Ability to work collaboratively in a team environment, including hybrid work settings

Bachelor’s degree in Marketing, Communications, PR, or related field preferred

In lieu of a degree, a strong portfolio and/or relevant certifications or coursework may be considered

Minimum of 5 years combined experience in social media marketing, content creation, or copywriting preferred

Familiarity with content creation tools and analytics platforms

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