Social Media Specialist - Salisbury/Concord/Charlotte

Are you a creative storyteller who lives and breathes social media? Do you love creating content that stops the scroll, captures attention, and tells a compelling story? Capital Automotive Group is looking for a Social Media Specialist to help bring our dealerships, teammates, and culture to life across our digital channels.

From capturing exciting dealership events to creating engaging videos, highlighting our amazing team members, and staying ahead of the latest social trends, you'll play a key role in growing our brand and connecting with our communities across Facebook, Instagram, LinkedIn, TikTok, YouTube, and more.

What You'll Be Doing

Develop and execute engaging social media strategies across all Capital Automotive Group dealership locations

Capture, create, and edit high-quality photos, videos, reels, and other digital content

Manage day-to-day social media activity, including scheduling, posting, monitoring, and audience engagement

Analyze performance metrics and recommend new ideas to increase reach, engagement, and brand awareness

Partner with our marketing, sales, service, and leadership teams to showcase promotions, events, employee spotlights, and community involvement

Stay current on emerging trends, platform updates, and best practices to keep our content fresh and relevant

What We\'re Looking For

Passion for social media, content creation, and digital storytelling

Strong photography and videography skills with the ability to create polished, engaging content

Experience managing Facebook, Instagram, LinkedIn, TikTok, YouTube, and other social platforms

Excellent written communication skills with a professional, authentic, and engaging voice

Experience using editing and content creation tools is a plus

Highly organized, self-motivated, and able to manage multiple brands and priorities

Portfolio or examples of previous work preferred, but not required

What We Offer

Competitive salary with opportunities for career growth

A collaborative, creative, and supportive team environment

Access to the latest tools, training, and professional development resources

A fun, fast-paced workplace where no two days are the same

Comprehensive benefits including medical, dental, vision, paid time off, 401(k), employee discounts, and more

Why Capital?
At Capital Automotive Group, our greatest capital is our people. That's more than a tagline—it's how we do business.

With more than 1,500 teammates across 20 automotive and powersports franchises, we're proud to be a family-owned organization that invests in people, celebrates success, and creates opportunities to grow. We believe careers are built through collaboration, development, and a culture where every team member can thrive.

If you\'re ready to make an impact, tell meaningful stories, and help shape one of the fastest-growing automotive groups in the Southeast, we\'d love to meet you.

Capiatal Automotive Group is an equal opportunity employer committed to diversity, inclusion, and a workplace where everyone can succeed.

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