Digital Marketing and Content Coordinator

Digital Marketing and Content Coordinator
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The Digital Marketing and Content Coordinator plays a key role in executing mission‑aligned digital communications that engage audiences and drive visitation to MoMA PS1. Supporting all aspects of the Museum’s social media, email marketing, website, and digital visitor guides, this role helps ensure cohesive storytelling and a dynamic online presence across platforms. The Associate creates and edits compelling, audience‑focused content; manages day‑to‑day digital channels; and collaborates with internal teams and external partners to coordinate assets and campaigns. With a strong sense of visual culture and current digital trends, the Digital Marketing Associate contributes to creative, data‑informed strategies that strengthen community engagement and expand PS1’s reach locally and beyond.

Responsibilities

Supports all aspects of the Museum’s social media, email marketing, digital visitor guide, and website strategy, including project management, asset sourcing, and coordination with internal stakeholders, agencies, and external partners.

Drafts and edits appropriate and compelling marketing editorial copy for use across PS1’s digital platforms, including website, email marketing, digital visitor guide, and social media; uses such channels strategically to engage audiences, drive museum attendance, and grow event participation.

Actively manages social media platforms, email CRM, website, and digital visitor guide, engaging and growing digital community through participation and conversation.

Maintains compelling, consistent institutional voice across platforms.

Monitors and responds to inquiries and comments on MoMA’s social media channels and newsletter program.

Assist with department asset management, copy editing, and administrative needs.

Oversees all social media channels, including Instagram, Threads, Facebook, WhatsApp, TikTok, LinkedIn, and X, ensuring best‑in‑class content and a cohesive brand voice.

Participates in content ideation and development, bringing strategic insights to enhance storytelling and audience connection.

Stays abreast of trends and best practices in social media, email marketing, and other digital engagement platforms to identify new strategies and opportunities.

Performs any other duties reasonably related to the functions described above.

Qualifications

Experience creating compelling, social‑first content, including video.

Minimum one year of work experience (excluding internships); prior work in an arts or cultural organization is a plus.

Ability to translate institutional goals and programs into engaging, audience‑focused digital content.

Creative thinker with an understanding of visual culture, trends, and social media storytelling.

Recommended Skills and Software

Canva

CRM software

Adobe Creative Suite

Sprout

Figma

Compensation and Benefits
Salary : $55,000–$59,000

Benefits include 20 days paid vacation leave; 10 days paid sick leave; 11 paid holidays; and 3 paid personal days; participation in a 401(k) savings plan, life insurance; medical/health (including vision and dental); transit, health, and dependent care FSA; and pension plan.

Please be advised that due to the high volume of applicants, we are only able to contact those candidates whose skills and background best fit the needs of the open position.

PS1 is an equal opportunity employer and considers all candidates for employment regardless of race, color, sex, age, national origin, creed, disability, marital status, sexual orientation or political affiliation.

Equal Opportunity Employer. This employer is required to notify all applicants of their rights pursuant to federal employment laws. For further information, please review the Know Your Rights notice from the Department of Labor.

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