UGC Content Creator (NY/LA based) - Freelance

UGC Content Creator (NY/LA Based) - Freelance

Upway is looking for a UGC Content Creator to produce high-performing, authentic content that drives people to sell their e-Bike to Upway. This is a hands-on, in-person role focused on creating content that feels real, relatable, and conversion-driven. You will create content that answers one core question: "Why should I sell my e-Bike to Upway?"
Key Responsibilities

Content Creation
Create short-form, high-performing UGC content (TikTok, Instagram Reels, paid ads)
Focus on content that drives supply: getting people to sell their e-Bike
Produce a consistent volume of content weekly
Turn real customer scenarios into simple, compelling videos
On-Site Content Production
Film regularly at our UpCenters:
New York (134 Morgan Ave, Brooklyn)
Los Angeles (2400 Marine Ave, Redondo Beach)
Concepting
Come up with new hooks, formats, and angles
Test different messaging (price, ease, speed, trust)
Quickly iterate based on performance
Skills, Knowledge and Expertise

Location (Non-negotiable)
Must live in New York or Los Angeles
Must be able to come on-site to our UpCenters:
134 Morgan Ave, Brooklyn
2400 Marine Ave, Redondo Beach
UGC Native
At least over 3 years of experience in UGC creation in B2C environment
Deep understanding of TikTok / Reels content
Knows what makes people stop scrolling
Able to create content that feels native, not like ads
About Upway

At Upway, we are making electric mobility accessible to everyone. We are looking for high intelligence, high energy and high integrity people to join us on an exciting journey and reshape mobility with us. Our mission is to make e-bikes the norm, redefining how the world moves. As the global leading platform for certified pre-owned and refurbished e-bikes, we proudly serve customers across nine countries, including France, Germany and the US. We are an international company and operate from Paris, Antwerp, Berlin, Dusseldorf, Los Angeles, Amsterdam and New York. In just three years, we achieved a fast paced growth, ambitious expansion and secured $120M+ from leading investors, including Sequoia, Exor Seed, Korelya Capital & GFC.
Our Hiring Process

Stage 1: Applied
Stage 2: Phone Screen
Stage 3: Interview
Stage 4: Offer
Stage 5: Hired
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