DUTCH Web Copywriter

About the Role We are looking for an experienced Dutch-speaking Web Copywriter to join a well-established digital communication team working on large-scale institutional and public-facing digital platforms.
You will become part of a team of experienced copywriters who collaborate closely to produce clear, engaging and user-friendly digital content. The environment is highly collaborative, with copywriters working alongside webmasters, digital experts and business stakeholders to ensure content meets both user needs and business objectives.
This is an excellent opportunity for someone who enjoys writing, simplifying complex information and helping organizations communicate effectively with thousands of end users.
Your Responsibilities As a Senior Web Copywriter, you will be responsible for creating and maintaining digital content across multiple platforms and websites. Your work will include:
Writing and reviewing website content and landing pages
Creating news articles, FAQs, alerts and online publications
Producing user manuals and usage guides
Drafting editorial guidelines and writing standards
Adapting content for different audiences while maintaining a consistent tone of voice
Translating complex legal or technical information into clear, accessible language
Optimising content for both search engines (SEO) and AI-powered search experiences (GEO)
Structuring content in a way that improves discoverability, including question-based content where appropriate
Publishing and maintaining content within CMS platforms
Working closely with business stakeholders to understand communication needs
Collaborating with webmasters and digital teams throughout the content lifecycle
For candidates who enjoy taking ownership, there will also be opportunities over time to:
Lead communication initiatives
Contribute to editorial strategy
Coach or mentor colleagues
Help define best practices and content governance
Your Profile We're looking for someone who combines excellent writing skills with strong communication abilities.
Required Native Dutch speaker (mandatory)
Several years of experience as a Web Copywriter or Digital Content Writer
Strong understanding of digital communication
Experience writing for websites and online platforms
Excellent ability to simplify complex or technical information for a broad audience
Comfortable interacting directly with business stakeholders
Experience working with CMS platforms
Good knowledge of Microsoft Word, including Track Changes
Good understanding of SEO best practices
Interest in emerging AI search optimisation (GEO) and AI-assisted content creation
Comfortable working in a structured environment with established editorial processes
Nice to Have Experience in institutional, public sector or highly regulated environments
Familiarity with IT terminology and digital projects
Experience defining editorial guidelines or content governance
Soft Skills Open-minded
Autonomous
Curious and eager to learn
Proactive
Strong communicator
Comfortable presenting ideas and interacting with stakeholders
Organised and respectful of established processes
Able to adapt writing style depending on the target audience
What You'll Find A long-term assignment within a mature digital communication team
A collaborative environment with experienced copywriters
Diverse digital communication projects
The opportunity to have a real impact on content used by thousands of users
Modern digital tools, including AI-assisted writing solutions
Hybrid working environment based in Brussels

#J-18808-Ljbffr