Product Marketing Manager - Body Care

We are seeking a consumer-obsessed, strategic, and collaborative Product Marketing Manager to drive growth across our body care portfolio. This role serves as the internal expert on the consumer and category, leveraging insights, trends, competitive intelligence, and business performance data to identify growth opportunities and shape marketing strategies.

The Product Marketing Manager will lead category marketing and commercialization initiatives from concept through launch, partnering closely with Sales, Finance, Operations, Innovation, and Marketing teams to bring products and programs to market successfully. This individual will help guide decisions across the marketing mix (Product, Price, Place, and Promotion), developing recommendations that support revenue growth, strengthen brand equity, and enhance the consumer experience.

This role is ideal for someone who combines strategic thinking with strong execution, thrives in a fast-paced entrepreneurial environment, and enjoys influencing cross-functional teams to deliver business results.

Key Responsibilities:
Product & Category Marketing
Serve as the internal expert on the body care category, including consumer trends, competitive landscape, whitespace opportunities, pricing dynamics, merchandising, retailer environments, and emerging market trends.
Develop a deep understanding of the target consumer, including motivations, behaviors, routines, preferences, and evolving wellness and fragrance trends.
Develop recommendations across Product, Price, Place and Promotion to support category growth and business performance.

Commercialization & Cross-Functional Management
Lead cross-functional commercialization efforts for new products, seasonal programs, and portfolio initiatives from concept through launch.
Serve as key connector across Sales, Innovation, Operations, Supply Chain, Finance, and Marketing teams to ensure alignment and successful execution of category priorities.
Develop and manage project timelines, facilitate decision-making, and proactively remove obstacles to keep initiatives on track.
Partner with the Sales team to develop compelling retailer presentations, sell stories, category narratives, and growth recommendations.
Support distribution expansion, innovation sell-in efforts, and retailer-specific activation strategies.
Contribute to achievement of category revenue, profitability, and growth objectives through strong planning, execution, and cross-functional collaboration.

Marketing Activation
Develop integrated marketing plans that bring category strategies to life across owned, earned, paid, retail, and shopper channels.
Collaborate with internal and external partners to develop activation programs.
Support media planning and activation efforts tied to launches, seasonal campaigns, and key business initiatives.
Monitor campaign and launch performance, identifying opportunities to optimize effectiveness and improve return on investment.

Consumer Engagement & Insights
Monitor and engage with consumer sentiment, feedback, reviews, social conversations, and emerging trends to identify opportunities and actionable insights.
Partner with the marketing team to develop engaging content, consumer education, and storytelling that strengthens brand affinity and drives trial.
Support influencer partnerships, sampling programs, and community-building initiatives that deepen consumer relationships.

Qualifications
Bachelor’s degree in Marketing, Business, Communications, or related field
4–7 years of experience in marketing, category marketing, shopper/customer marketing, social/community management, or related CPG roles
Strong understanding of consumer behavior, trends, and competitive dynamics
Strong project management and organizational skills with exceptional attention to detail
Excellent written and verbal communication skills with the ability to adapt tone for both retailer and consumer audiences
Passion for consumer brands, wellness, body care, and creating meaningful consumer experiences
Demonstrated experience managing product portfolios, category performance, or P&L-related business objectives

Ideal Traits
Consumer-obsessed mindset with a passion for understanding behaviors, motivations, and unmet needs.
Ownership mentality with a bias toward action and accountability for results.
Creative thinker with strong commercial instincts
Strong storyteller who can connect consumer insights to business opportunities
Comfortable moving between strategic thinking and day-to-day execution

Additional Information:
Location: This is a full-time, in-person position based at Indigo Wild headquarters, located at 3125 Wyandotte Street, Kansas City, MO 64111. Due to the cross-functional and collaborative nature of the role, regular on-site presence is required.

Reports To: Director of Marketing

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