Customer Marketing Manager

The Customer Marketing Manager is responsible for driving growth within strategic distributor accounts by defining account-level strategy and shaping high-impact, insight-led customer marketing programs.

This role partners closely with Sales, Product Management, and Marketing to identify where to win, which categories to prioritize, and how to activate those opportunities through compelling, differentiated marketing programs that resonate with customers and drive demand.

The Customer Marketing Manager owns the development of account growth plans and sets the strategic direction for how marketing will show up within each account—ensuring alignment between commercial priorities, customer needs, and marketing approach.

This is a strategic marketing role with a strong commercial lens, focused on planning, prioritization, and performance management, while guiding the development of creative, customer-relevant programs that unlock category growth and revenue expansion. The role ensures field marketing and enablement teams are focused on the right opportunities and executing against clearly defined objectives and program direction.

The position requires strong commercial acumen, a data-driven mindset, and the ability to translate insights into bold, effective marketing strategies and programs that deliver measurable business impact.

Job Responsibilities

Own development of strategic account growth plans aligned to sales, product, and segment priorities

Identify and prioritize high-impact opportunities across accounts, categories, and customer segments

Define clear growth initiatives, marketing priorities, and success metrics for each strategic account

Shape the direction of customer-specific marketing programs that drive engagement, demand, and category expansion

Translate account insights, market trends, and performance data into actionable marketing strategies

Guide development of differentiated, customer-relevant campaigns and programs aligned to account needs

Partner with Marketing, Product, and Enablement teams to ensure programs align to strategic priorities and commercial objectives

Ensure consistency between enterprise strategy, account plans, and in-market marketing approach

Define requirements for successful account-level commercialization, including focus areas and activation priorities

Provide strategic direction for merchandising and customer activation opportunities that support growth objectives

Establish performance metrics and track effectiveness of account-level marketing initiatives

Identify gaps and recommend actions to improve performance and drive incremental growth

Act as a strategic partner to Sales and NAMs in account planning, QBRs, and growth reviews

Provide ongoing visibility to leadership on account performance, opportunities, and risks

Core Skills & Requirements

Strong commercial acumen and understanding of distributor and industrial business models

Ability to translate data and insights into actionable growth strategies and marketing direction

Strong strategic thinking and prioritization capabilities

Demonstrated ability to own initiatives end-to-end—from strategy and prioritization through to in-market execution alignment and performance accountability

Strong marketing instincts with ability to shape compelling, differentiated programs

Proven ability to influence and align stakeholders without direct authority

Strong cross-functional collaboration across Sales, Marketing, and Product

Ability to operate at both strategic and execution-oversight levels

Strong communication and presentation skills, including executive-level interactions

Results-oriented with focus on measurable business outcomes

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