Lifecycle Marketing Manager

Lifecycle Marketing Manager
We’re looking for a Lifecycle Marketing Manager to take our lifecycle and retention engine to the next level — building best‑class onboarding, connecting our channels into one coordinated system, and helping more people succeed at wasting less, for longer.

Responsibilities

Own activation, onboarding, and retention strategy across our Pickup and Mail‑In products — partnering with Acquisition on onboarding tailored to how members find us, and with our content team on referral messaging and strategy.

Own lifecycle execution end‑to‑end — email, SMS, journey building, and QA — while actively identifying where automation and AI can reduce operational overhead.

Partner with our creative and content team to create clear, inspiring, educational moments for everyone who interacts with the Ridwell brand — across email, SMS, direct mail, and beyond.

Drive steady progress toward a fully connected lifecycle system, so every member interaction feels timely, intentional, and genuinely useful.

Partner cross‑functionally with Acquisition, Sales, Product, Brand, and Creative to keep the member experience coherent from first touch through long‑term retention.

Qualifications

Meaningful experience running lifecycle, CRM, or email/SMS marketing programs — you've owned a program end‑to‑end and you're excited to do it again.

Hands‑on Iterable platform experience.

A genuine track record of using data to investigate and decide — you get energized digging into why a number moved, not just reporting that it did.

Ready to go both high and low: comfortable setting lifecycle strategy and personally owning execution across email, SMS, journey building, and QA.

Real motivation around member experience and Ridwell's mission — you think about what actually helps someone succeed at wasting less, not just what improves an open rate.

Bonus: a proven track record of automating execution or admin work through AI or tooling.

Benefits

Comprehensive healthcare benefits, including medical, vision and dental.

Flexible vacation and sick leave policy.

Paid holidays.

Paid parental leave.

Flexible spending account for transportation.

Life insurance and disability.

Employee Assistance Program (EAP).

Discount on a monthly Ridwell subscription.

401(k) plan.

Stock option plan.

You’ll never be starved for data.

You’ll have dedicated strategic partnership and real cross‑functional support.

The compensation range represents our best estimate, with the final offer subject to internal compensation benchmarks, candidate experience, and market data.

Individuals seeking employment at Ridwell are considered without regard to race, color, religion, national origin, age, gender, marital status, ancestry, physical or mental disability, veteran status, or sexual orientation.

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