Principal GTM Strategist

Role Description

We are looking for a Principal Go-to-Market Strategist to join our Revenue Operations team at Niche. This is not an analytics support role — it's a strategic driver seat. Reporting to our Sr. Director of Revenue Operations, you will own the identification, development, and execution of GTM strategy across our revenue organization. You don't just surface problems and hand off recommendations — you lead the cross-functional work required to resolve them.

You are a business builder who gets energized by complex, ambiguous challenges where the stakes are real and the path isn't obvious. You operate with wide latitude, earn trust at the executive level, and hold yourself accountable for outcomes — not just insights. You are equally at home presenting a strategic recommendation to the CRO and rolling up your sleeves to drive adoption with the teams responsible for making it happen.

This role carries significant organizational influence. You will shape how Niche's revenue org operates, how it plans, and how leadership makes decisions — and you'll be expected to drive change, not just inform it.

What You Will Do

Serve as the primary strategic thought partner to the Revenue Leadership Team — and engage with CRO on initiatives with cross-functional or company-wide implications.

Own the GTM strategic agenda: identify the highest-leverage problems facing the revenue organization, develop clear points of view, and drive cross-functional execution through to resolution.

Build and deploy AI-enabled analytical workflows — including rapid dashboard prototyping and semantic layer design — that give revenue leadership faster, higher-quality decision inputs without engineering bottlenecks.

Lead proactive pipeline and funnel strategy — not just identifying risks, but owning the response, aligning stakeholders, and driving corrective action.

Own quarterly and annual planning frameworks: territory design, quota philosophy, headcount modeling, and revenue targeting — delivering recommendations that leadership adopts and acts on.

Partner with RevOps and Finance on compensation plan design and strategy, ensuring incentive structures align with GTM goals.

Drive adoption of strategic initiatives across Revenue teams — including communicating the why, managing stakeholder alignment, and holding teams accountable to agreed-upon changes.

Own the narrative for weekly, monthly, and quarterly business reviews — not as a reporter of results, but as a strategic interpreter who drives decisions from the room.

Partner with the GTM Engineering team to define what data and automation infrastructure the business needs to operate at the speed and quality leadership expects.

Anticipate organizational inflection points — changes in market conditions, performance trends, or team structure — and proactively develop strategic responses before leadership has to ask.

Qualifications

7+ years in GTM strategy, Revenue Operations, Sales Strategy, or related fields in a B2B SaaS or high-growth tech environment.

Proven track record of not just recommending strategic change but owning its implementation across a revenue organization.

Exceptional executive communication — you can distill complex analysis into a crisp point of view and defend it in the room.

Deep fluency in forecasting, pipeline management, territory and quota design, headcount modeling, and compensation strategy.

Strong analytical foundation (SQL, Excel/Sheets, BI tools) — you use data to build arguments, not just reports.

High organizational credibility — you influence without authority and drive alignment across teams that don't report to you.

Bias toward action and accountability; you are uncomfortable leaving a strategic problem identified but unresolved.

Compensation

Our national target base salary range is $130,000 - $162,000, plus participation in our Annual Bonus and Stock Options Program. Base compensation will be commensurate with experience and skills.

At Niche, our Total Rewards Philosophy is centered around creating a workplace environment that attracts, motivates, and retains top talent by providing a comprehensive and competitive rewards package. This philosophy is built on the principles of performance-based compensation, best-in-class benefits and work-life balance, and employee well-being.

Interview Process

Phone Screen with Talent Acquisition Partner - 30 Minutes

Video Interview with Hiring Manager - 45 Minutes

Team Interviews - 2 to 3 separate 30 Minute interviews

Leadership Interview - 30 Minutes

Benefits

We are a fully flexible workforce empowering our employees to choose to work remotely, in our Pittsburgh office or whatever combination suits you.

Full time, salaried position with competitive compensation in a fast-growing company.

Best-in-class 100% paid employee health plan, including vision and dental and supplemental coverage.

Flexible Paid Time Off Policy.

Stipend that allows you to build your work from home office in a style and function that suits your personal preferences.

Parental leave for all employees (12 weeks fully paid) in addition to short term disability for birthing parents.

Meaningful 401(k) with employer match.

Your ideas and work will make an immediate impact on our company and millions of users.

You will join a team that cares about you, our mission, our work - and celebrates our wins together!