Facebook Campaign Manager

The Online Campaign Manager role requires a combination of strategic thinking, analytical, creative and communication skills. The successful candidate should have exceptional project management skills and thrive working cross-functionally with internal and external stakeholders. He or she should have experience or knowledge about running Facebook campaigns and other online marketing campaigns.
Responsibilities A few of the key responsibilities will be:
Lead and manage Facebook ad campaigns that will have a measurable impact on our agency clients from planning stage to completion
Create and manage media budgets for all campaigns
Brief creative teams and develop campaign creative assets
Monitor and optimize online campaigns
Build and implement media plans with analytics to assess the impact of our campaigns on driving business objectives
Work seamlessly with internal and external stakeholders such as creative agencies, PMDs, and media and measurement teams to bring campaigns to market
Key measures of success Optimization of campaign click-thru rates, conversion rates, and bid management
Campaign performance against target KPI’s
Profit margin on campaigns
Tools we utilize Qualifications Bachelor in Marketing or a quantitative discipline; advanced degree a plus
Deep knowledge about Facebook’s marketing platform
Minimum of three (3) years of integrated online marketing experience.
Expertise in working with DSPs, SSPs, ad exchanges, ad networks & aggregators, ad servers and web analytics platforms
Fundamental knowledge of ad targeting methodologies and iterative test-and-learn optimization practices
Experience with online ad serving concepts (CPM/CPA/RTB/ROI), video, mobile and social
Sharp eye for detail and proven project management skills
Comfort with ambiguity and with working in a fast-paced, always-on, start-up environment
Outstanding written and oral communications skills
Fluency in mathematical concepts relevant to media planning and purchasing
Critical thinking and problem solving capabilities
High level of proficiency with Microsoft Excel, pivot tables, and relevant reporting tools
Experience with the following tools is a plus: Facebook Power Editor, Facebook Ad Manager, Flashtalking Adserver, Google Adwords

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