Manager Marketing

Posting Summary
College

College College Of Health & Human Svcs

Executive Area

Executive Area Provost & VP Academic Affairs

Department

Department College of Hlth&Human Svcs

Posting Number

Posting Number S1665P

Job Type

Job Type Full Time, Regular

Pay Type

Pay Grade

Pay Grade G

Campus Location

Campus Location WMU-Kalamazoo - East Campus

Salary Range

Salary Range Pay is commensurate with qualifications and experience, combined with an excellent benefits package.

Number of Vacancies

Number of Vacancies 1

General Summary

Directs all marketing, promotion, and communication strategies for a significantly large or complex department, college or division.

Major Duties

Develops broad marketing communication plans and strategies. Oversees Web design, Web content and social media.

Responsible for overall marketing communication budget, including events and advertising. Develops plans and oversees execution of medium to large complex events.

Writes and develops communication content such as promotional material, ads, feature stories, Web content, social media and press releases. Refines messages and objectives and adapts writing style to audience.

Assesses effectiveness of communications by defining metrics and methodology for measuring results.

Contributes to the development of institutional communication, branding/identity and marketing standards. Oversees development of department, college or division brands within institutional guidelines.

Functions as technical expert in marketing communication trends, design and use of technology and social media.

Manages and provides guidance to staff and student employees, designers, writers, photographers and other vendors.

Functions resource for staff. Responds to internal and external inquiries.

Minimum Qualifications

Bachelor’s degree in related field from an accredited institution.

Three years’ relevant experience.

Physical requirements and working conditions

Office or other indoor work with minimal physical demands such as occasionally lifting/moving materials less than 25 pounds.

Work is generally performed in a well lit, temperature-controlled indoor environment with occasional exposure to the outdoors and/or any number of elements.

Supplemental Questions
Required fields are indicated with an asterisk (*).

* Do you have a bachelor's degree in related field from an accredited institution?

Yes

No

* Do you have three years of relevant experience?

Yes

No

Documents Needed To Apply
Required Documents

Resume

Cover LetterList of References

Optional Documents

Other

WMU is an Equal Opportunity/Affirmative Action Employer. Protected veterans, individuals with disabilities and all other qualified individuals are encouraged to apply.

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