Assistant Manager; Product Marketing- US, Mexico & Latin America

This role serves as a bilingual technical marketing expert supporting Nikon’s product marketing efforts across the U.S., Mexico, and Latin America. The individual will act as a technical expert, trainer and multi-regional conduit, ensuring strong product understanding, consistent storytelling, and effective market engagement across regions.

In addition to field execution, this role is expected to act as a strategic bridge between headquarters, regional teams (Mexico & LATAM), and in-market execution, ensuring that market insights, customer needs, and competitive dynamics are translated into actionable product marketing strategies.

The position plays a critical role in bridging product marketing and field execution, delivering high-impact training, event support, and localized marketing initiatives, particularly for Spanish-speaking audiences.

This role will play a key role in driving product adoption, improving technical understanding, and strengthening Nikon’s positioning across Spanish-speaking markets.

ESSENTIAL FUNCTIONS AND KEY AREAS OF RESPONSIBILITY

Technical Expertise & Training Leadership

Serve as a subject matter expert on Nikon cameras and NIKKOR lenses

Lead product training programs in English and/or Spanish for internal teams, retail partners, media, and ambassadors via video conference or in-person

Deliver high-quality technical presentations and demonstrations in both English and Spanish

Translate technical product capabilities into compelling, easy-to-understand messaging

Capture feedback from training programs and translate it into actionable insights for product marketing and future product improvements

LATAM & Spanish-Speaking Market Activation

Act as a primary marketing and training liaison for Mexico and Latin America

Support and participate in regional launches, workshops, and events

Develop and deliver Spanish-language content, presentations, and training materials

Help expand Nikon’s reach and engagement with Spanish-speaking audiences in the U.S., Mexico and LATAM

Support influencer and ambassador initiatives across these regions

Identify market-specific needs, customer behavior, and competitive dynamics in Mexico and LATAM, and translate them into recommendations for product positioning and go-to-market strategy

Events, Workshops & Public Speaking

Lead and support hands-on workshops, field activations, and experiential events

Serve as an on-stage spokesperson representing Nikon at events, media briefings, and partner engagements

Ensure technical readiness for events (gear, demos, training support)

Capture and share post-event insights and learnings to inform future strategy

Ensure that learnings from events and field engagements are systematically captured and shared to inform marketing strategy and product development

Go-To-Market & Product Positioning Support

Partner with product marketing to develop clear, differentiated messaging for Mexico’s market

Contribute to launch strategies and market readiness across regions

Provide field feedback and insights to improve product positioning and adoption

Ensure consistency between technical education and brand messaging

Actively contribute to improving go-to-market effectiveness by aligning field insights with product positioning and messaging

Cross-Functional & Regional Collaboration

Work closely with U.S. marketing, Mexico based and LATAM teams

Support joint marketing initiatives and regional programs

Translate and localize marketing assets for Mexico and LATAM use

Ensure marketing assets are shared and communicated with regions

ANCILLARY RESPONSIBILITIES

Participate in trade shows and market-related organizations.

Work within cross-functional teams to execute on responsibilities and achieve key business objectives.

Work outside of normal hours of operation, as needed, in order to fulfill essential functions and responsibilities.

All other duties as required or needed.

KNOWLEDGE, SKILLS & ABILITIES

B.A. in Marketing and/or Business

5+ years' experience in product marketing

Aptitude for technology products

Strong technical knowledge of camera systems and photography (DSLR/Mirrorless and lenses)

Fluent Spanish and English (spoken and written) required, with proven ability to engage and influence Spanish-speaking markets

Proven ability as a trainer, presenter, or educator

Strong public speaking skills with experience presenting to diverse audiences

Experience working with or supporting international markets (Mexico or South American countries preferred)

Excellent interpersonal and project management skills

MS Word, Excel, PowerPoint, Outlook.

Strong ability to manage multiple projects with time constraint deadlines

Ability to travel internationally up to 40% (includes overnight travel)

Ability to work outside of regularly scheduled work hours as needed.

Nikon Inc. is an Equal Opportunity Employer

Reasonable accommodations may be made to enable individuals to successfully perform the essential functions of the position.

#J-18808-Ljbffr