VP-Marketing

Uniti is a

premier insurgent fiber provider

dedicated to enabling mission-critical connectivity across the United States.

With a steadfast commitment to customer service, operational excellence, and superior network capabilities, Uniti

builds, operates and delivers critical fiber-based communications services to connect and empower people and businesses

.

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This position can be based Virtually in the United States.

About The Role:

Uniti Fiber is seeking a strategic, hands-on, and transformational marketing executive to serve as the senior leader responsible for the company's full marketing and go-to-market function. This role will own the end-to-end marketing strategy and execution for the business, including internal and external marketing, brand, positioning, product marketing, demand generation, digital marketing, communications, sales enablement, customer lifecycle marketing, marketing operations, analytics, and agency management.

Reporting to the President of Sales, this executive will build and lead the marketing organization, define the company's market story, and create a scalable go-to-market engine that drives revenue growth, market penetration, and brand strength. The ideal candidate is both a strategic architect and an execution-focused operator who can build from the ground up, lead cross-functional alignment, and deliver measurable business impact.

What You'll Do:

Develop and lead the overall marketing and go-to-market strategy for Uniti Fiber

Build a high-performing marketing organization with clear structure, accountability, and performance expectations

Define market segmentation, target audiences, ideal customer profiles, and value propositions

Lead brand strategy, brand architecture, messaging, and positioning across all customer and stakeholder audiences

Own product marketing, including launch planning, competitive differentiation, sales messaging, and commercialization strategy

Design and execute integrated demand generation programs to drive awareness, lead generation, pipeline growth, and revenue

Oversee digital marketing strategy and execution across web, paid media, SEO/SEM, content, email, and social channels

Lead field and channel marketing initiatives that support direct and partner sales motions

Own sales enablement strategy, including collateral, tools, messaging, training, and launch communications

Lead external communications, public relations, thought leadership, and reputation-building efforts

Develop customer marketing programs that support acquisition, onboarding, retention, upsell, and advocacy

Establish the marketing operating model, including annual planning, budget management, KPI reporting, attribution, martech, and analytics

Partner closely with Sales, Product, Operations, Finance, and executive leadership to align strategy and execution

Manage agency and vendor relationships to maximize performance, efficiency, and return on investment

Minimum Requirements:

Bachelor's degree in Marketing, Business, Communications, or related field required; MBA or advanced degree preferred

15+ years of progressive marketing leadership experience, including executive ownership of a broad marketing function

Proven experience leading both strategy and execution across brand, product marketing, demand generation, digital, and communications

Strong track record of building or transforming marketing organizations and operating models

Demonstrated success driving pipeline, revenue growth, market expansion, and customer engagement

Experience in telecom, fiber, broadband, connectivity, technology, or similarly complex B2B growth environments strongly preferred

Deep understanding of go-to-market planning, commercialization, and cross-functional execution

Strong financial and analytical acumen, including budget ownership, forecasting, and performance measurement

Exceptional communication, leadership, and stakeholder management skills

Ability to operate effectively in a fast-paced, evolving, high-accountability environment

Leadership Profile

The successful candidate will be:

A strategic thinker with strong commercial instincts

A builder who can create structure, process, and momentum from the ground up

A leader who can balance vision with operational discipline

A collaborative executive who can influence across functions and levels

A decisive, accountable operator with a bias for action

A strong people leader who can attract, develop, and retain top talent

Success in the Role Will Be Measured By

Development of a clear, differentiated market position for Uniti Fiber

Improved awareness, demand creation, and pipeline generation

Strong alignment across Sales, Product, and Marketing

Increased effectiveness of product launches and commercial programs

Scalable marketing processes, systems, and reporting

Measurable impact on revenue growth, customer acquisition, retention, and brand strength

Reporting Relationship:

Reports to: President of Sales, Uniti Fiber

Suggested Direct Functional Ownership:

This role may oversee leadership across:

Product Marketing and Go-to-Market

Demand Generation and Digital Marketing

Brand, Content, and Communications

Field and Channel Marketing

Marketing Operations and Analytics

Sales Enablement

Customer Marketing

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Our Benefits:

Medical, Dental, Vision Insurance Plans

401K Plan

Health & Flexible Savings Account

Life and AD&D, Spousal Life, Child Life Insurance Plans

Educational Assistance Plan

Uniti is an equal opportunity employer. At Uniti, we celebrate the authenticity and uniqueness of our people and their ideas. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, age, national origin, genetic information, protected veteran status, current military status, disability, sexual orientation, marital status, creed, citizenship status, or any other status protected by law, and to give full consideration to qualified disabled individuals and protected veterans.

Actual base pay for this job will depend on the candidate's primary work location and other factors, such as relevant skills and experience.

Notice to Non-U.S. Citizens:

Uniti, as a holder of licenses granted by the Federal Communications Commission, is required to notify and to obtain approval from federal regulatory agencies prior to granting certain system
etwork access to any non-U.S. citizen personnel. Offers of employment extended to non-U.S. citizens are contingent upon receiving the requisite approval from agencies overseeing compliance. Non-U.S. citizens are required to provide Uniti with the personal identifying information required to obtain the necessary approval prior to accessing certain systems and/or Uniti's network.

If you are not a U.S. citizen, please notify your recruiter or contact HR Legal (CORP.HRlegal@uniti.com) as soon as possible for information on Uniti's foreign personnel disclosure and approval requirements.

Notice to Applicants:

Depending on the position and its job functions, offers of employment may be contingent upon successful completion of certain pre-employment screenings, including but not limited to drug-screen, motor vehicle records check, or other pre-employment screening. All such screenings will be conducted by an external third-party with the Candidate's written consent and in accordance with federal and state law. Refusal to authorize or submit to a required pre-employment screening may disqualify the candidate from employment. Any misrepresentation during the application or interview process may result in denial of employment, withdrawal of offer, or termination.

Job Details

Job Family

Marketing

Job Function

Executive

Pay Type

Salary