Marketing Manager

Location: New York City Office
Full time
5 days a week in the office

Role Overview Seeking a dynamic and experienced Marketing Manager to lead and execute our B2B marketing initiatives across digital channels, events, content, and sales enablement. This is a highly visible role that works cross-functionally with company leadership, sales, and external partners to drive brand awareness and lead generation. The ideal candidate will have a track record of successfully translating strategy into marketing campaigns that meet the company's goals. This role reports to the Chief Operating Officer.

Responsibilities
Develop and execute digital marketing campaigns, including email, organic/paid social, and search engine marketing (SEO/SEM). Manage these campaigns through HubSpot.
Optimize SEO/SEM performance to increase website visitors and leads.
Create compelling content such as case studies, blogs, white papers, and industry reports to engage our B2B audience.
Develop sales enablement materials, including collateral, presentations, playbooks, and training guides.
Lead event marketingplan, manage, and execute trade shows and custom events, including booth logistics and vendor coordination.
Manage corporate communications, including website updates, media outreach, and PR initiatives.
Analyze performance metrics (e.g., ROI, CPC, CPL, SEO) through SalesForce and HubSpot and use insights to continuously optimize campaigns.
Manage the marketing budget, ensuring alignment with strategic goals and efficiency in spending.

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