Director, Marketing

Join Us At HEMIC!

Voted one of Hawai`i Business' Best Places to Work for 8 Years in a Row!
As a HEMIC employee, you will get:
People Who Care
Voted one of Hawai`i Business' Best Places to Work, and Pacific Business News' Best Workplaces, our business is founded on caring for Hawai`i workers, Hawai`i businesses, and each other.
Professional Growth
We're passionate about your development. Whether it's achieving a formal certification or attending a workshop to improve your communication skills, we will support and encourage you to grow.
Benefits & Perks
We offer competitive salary and best-in-class benefits, including a 401k match, flex-time, generous PTO, 15 paid holidays, and so much more!
Opportunity to Give Back
Giving back to our community is our kuleana and we offer numerous opportunities for our employees to take part - whether it be volunteering for a fundraiser, attending a charity walk, or getting a match for your charitable contributions.
Why Our Marketing Director Is Important:
The Director of Marketing leads the strategic direction, development, and execution of all marketing, branding, and communication initiatives across the parent company and its three subsidiaries. This role ensures a cohesive brand presence while recognizing the unique identity and business goals of each entity.
This is a strategic, hands-on role responsible for overseeing marketing campaigns, corporate communications, community engagement, and events. The Director manages outsourced PR efforts, leads a small team, and works closely with executive leadership to strengthen brand awareness, support business growth, and enhance stakeholder engagement across Hawaii.
Essential Duties
Strategic Leadership
Develop and execute a comprehensive marketing and communications strategy aligned with organizational goals across all entities
Partner with executive leadership to position the company as a trusted leader in the insurance industry and local community
Ensure consistent branding while appropriately differentiating each subsidiary
Analyze market trends, customer insights, and competitive landscape to inform strategy
Brand & Communications Management
Oversee brand standards and ensure consistency across all internal and external communications
Direct development of marketing materials including digital content, print collateral, presentations, and advertising
Manage corporate messaging, public relations, and media relations
Oversee website content, social media presence, and digital marketing efforts
Community & Corporate Engagement
Lead community relations and corporate social responsibility initiatives, including coordination with the company's foundation
Oversee sponsorships, partnerships, and community events to enhance brand visibility and reputation
Ensure alignment of community efforts with company values and strategic priorities
Events & Internal Engagement
Provide oversight and direction for corporate events, client functions, and internal employee engagement initiatives
Supervise planning and execution of events in collaboration with the Marketing Specialist
Support internal communications that promote culture, engagement, and alignment across the organization
Team Leadership & Development
Supervise and mentor the Marketing Specialist
Provide clear direction, prioritize workload, and support professional development
Assess future marketing staffing needs and recommend resources as appropriate
Project & Budget Management
Develop and manage the marketing budget across all entities
Prioritize initiatives to maximize impact and efficiency within a lean team structure
Oversee vendor relationships, including agencies, printers, media partners
Cross-Functional Collaboration
Partner with Underwriting, HR, Claims, Agency Relations and Executive leadership to support business initiatives
Provide marketing support for new products, services, and organizational initiatives
Ensure alignment and communication across all entities
Requirements
Bachelor's degree in Marketing, Communications, Business Administration, or related field (Master's preferred), or comparable experience
8–10+ years of progressive marketing experience, including leadership experience
Experience managing multi-brand or multi-entity marketing strategies preferred
Strong understanding of both traditional and digital marketing channels
Experience in insurance, financial services, or regulated industries is a plus
Strong strategic thinking with ability to execute tactically
Excellent written and verbal communication skills
Ability to manage multiple priorities across different entities
Strong project management and organizational skills
Collaborative leadership style with a hands-on approach
Understanding of Hawaii's business environment and community landscape preferred
Position title - Director, Marketing
Department - Marketing
Work Arrangement - In-Person, HEMIC Tower, occasional travel may be required
Reports To - EVP, Chief Operating Officer
Direct Reports - Yes
FLSA Status - Exempt Non-Exempt Job Class: 2-Prof
Approved By: clewis
Date Approved: 7/1/2026
Reviewed: N/A
NOTE: The above information on this job description has been designed to indicate the general nature and level of work performed by an employee in this classification. It is not to be interpreted as a comprehensive inventory, or all duties, responsibilities, and qualification of employees assigned to this job. Management has the right to add, revise or delete information in this description. Reasonable accommodations will be made to enable qualified individuals with disabilities to perform the essential duties of this position.