Performance Marketing Creative Strategist

Experienced marketers will find a freelance opportunity for a Performance Marketing Creative Strategist focused on advising brand strategies for paid social, adapting campaigns for various formats, and improving creative briefing processes while working remotely.
Key responsibilities

Advise on current paid social trends and recommend channel strategies for brand visibility
Adapt large brand campaigns for different paid social formats, ensuring alignment with performance goals
Structure creative testing at scale, balancing performance insights with brand integrity

Required qualifications

Background in creative or content strategy with hands-on experience in paid social platforms (Meta, TikTok, Google Display, YouTube)
In-house experience at a brand, demonstrating a strong connection to business metrics
Proven track record of owning or significantly influencing paid social creative strategy
Experience producing a high volume of ads, showcasing capability at scale
Ability to communicate effectively with both brand executives and creative teams