Head of Business Marketing

Responsibilities

Lead the Business Marketing function as the central point of accountability for integrating business and marketing priorities

Develop and execute comprehensive marketing plans and programs that align to business objectives and deliver measurable results

Work in close collaboration with business leaders across product and segment teams to ensure marketing strategies are tightly connected to business goals, customer needs, and growth priorities

Drive alignment across strategy, planning, and execution to create consistent, high-impact outcomes

Evolve an audience‑first messaging strategy across the Fidelity consumer portfolio

Orchestrate integrated marketing across paid, owned, and earned channels to support customer acquisition, retention, engagement, and loyalty

Define how offerings are positioned and brought to market across customer segments and lifecycle stages

Guide the development of strategic and creative work, and ensure coordinated execution across all marketing touchpoints

Lead and develop a high‑performing team, including a direct report responsible for overseeing the strategy and development of the firm’s loyalty program

Requirements

15+ years of progressive marketing experience, with demonstrated success leading integrated, multi-channel marketing (paid, owned, and earned) in complex organizations

Proven marketing leader with strong experience owning end‑to‑end marketing strategy, planning, and execution aligned to business goals

Strong strategic thinker with the ability to translate business objectives, performance insights, and customer needs into actionable marketing programs

Experienced people leader who builds, coaches, and develops high‑performing teams with clear accountability and growth focus

Demonstrated ability to build trusted partnerships and collaborate effectively across business, product, and segment leadership teams

Deep understanding of customer insights, research, and analytics, with an ability to apply data to inform decisions and optimize performance

Track record of delivering customer‑centric experiences that drive acquisition, engagement, retention, and loyalty, ideally within financial services or similarly complex industries

Strong cross‑functional leadership skills, with the ability to influence and align stakeholders across marketing, product, analytics, and senior executive levels

Excellent communication skills, with the ability to clearly structure recommendations, influence decisions, and present to executive audiences

Authentic and inclusive leader who fosters innovation, continuous learning, and a culture of collaboration and results

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