Senior Director, Brand Marketing

Define and lead a full‑funnel, audience‑first brand strategy across NORAM that balances short‑term performance and long‑term brand building.

Shape how KAYAK shows up culturally ensuring a modern, relevant, and differentiated voice.

Localize global brand positioning and messaging so it resonates across NORAM.

Lead integrated, cross‑channel campaigns across TV, online video, OOH, audio, social, and owned channels.

Partner with the Sr. Director of Creative to deliver a dual‑track approach that balances storytelling and conversion.

Co‑develop messaging frameworks, tone, and CTAs to ensure consistency and clarity across assets.

Move planning from broad demographics to intent‑ and audience‑driven strategies, with channel‑specific creative approaches.

Set NORAM media priorities, own budget allocation decisions, and work with internal and agency teams to execute and optimize plans.

Work with Brand Strategy & Measurement to run experiments, media‑mix modeling, and incrementality testing to prove impact.

Mentor, and grow brand leaders, fostering an inclusive, collaborative culture focused on clear priorities and scalable execution.

Strong growth in direct traffic and branded search volume across NORAM

Measurable improvements in brand awareness, consideration, and preference

Highly effective, insight‑driven campaigns that deliver both performance and brand impact

A scalable, full‑funnel brand marketing engine embedded across markets

A high‑performing team with strong cross‑functional alignment

Requirements

12+ years of experience in brand marketing, with significant leadership experience across North America.

Proven track record of building and scaling full‑funnel brand strategies that drive measurable business impact

Experience developing integrated campaigns across online and offline channels

Comfort working in performance‑driven environments with an understanding of measurement, testing, and attribution

The ability to balance creative ambition with commercial objectives

Experience managing and developing teams and collaborating across functions and influencing at senior levels

Experience in consumer tech, travel, or digital marketplace businesses is a plus

Core Competencies
Demonstrates expertise in developing and executing full‑funnel brand strategies that drive measurable business impact, with a strong focus on integrated campaigns across various channels. Proven ability to lead and mentor high‑performing teams while fostering a collaborative culture and aligning cross‑functional efforts.

Hard Skills

Brand Marketing

Campaign Management

Media Planning

Data Analysis

Audience Segmentation

Soft Skills

Collaborative Leadership

Creative Problem Solving

Strategic Thinking

Tools & Technologies

Media‑Mix Modeling

Incrementality Testing

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