Digital Marketing Consultant

Job Title: Domain Delivery Lead - Digital Marketing / Salesforce Digital Marketing Architect

Location: Alameda, CA

Duration: FTE

Experience Range
12-18 years

Role Summary
The Digital Marketing Domain Delivery Lead is responsible for driving the strategy, governance, and successful delivery of Salesforce Marketing Cloud (SFMC) solutions that enable personalized, omnichannel customer engagement. The role serves as the primary interface between business stakeholders and technology teams, ensuring scalable, business-aligned marketing capabilities while driving innovation through AI and data‑driven marketing practices.

Primary (Must have skills)

12+ years of overall IT experience, with 8+ years in Digital Marketing/MarTech solution delivery, leading enterprise‑scale transformation programs.

5+ years of experience designing and delivering Salesforce Marketing Cloud (SFMC) solutions, including Journey Builder, Email Studio, Automation Studio, Contact Builder, and customer journey orchestration.

5+ years of experience leading business‑facing engagements, solution architecture, stakeholder management, delivery governance, and Agile program delivery.

5+ years of experience integrating SFMC with Salesforce CRM and enterprise applications using APIs, data integration, and marketing automation best practices.

3+ years of experience driving AI/GenAI‑enabled marketing capabilities, data‑driven customer engagement, and omnichannel marketing strategy.

Experience in Life Sciences/Pharma Commercial platforms (Veeva CRM) and AWS is preferred.

Why This Role Matters
This role is essential to strengthen Digital Marketing team overall process and domain expertise.

Responsibilities
Job Description of Role* (RNR) - To be Evaluated by Technical Panel (Define it to give more clarity)

Own the delivery strategy and governance for Salesforce Marketing Cloud initiatives.

Partner with Commercial, Marketing, CRM, Digital, Product, and IT leadership to prioritize business capabilities.

Lead solution design for customer journeys, campaign orchestration, personalization, and omnichannel engagement.

Provide architectural guidance across SFMC, Salesforce CRM, Veeva (preferred), and enterprise integrations.

Drive delivery governance including release planning, testing strategy, RACI, and operational readiness.

Oversee platform architecture, data quality, customer segmentation, and campaign analytics.

Review solution designs involving Journey Builder, Automation Studio, Contact Builder, Email Studio, and CRM integrations.

Drive adoption of AI capabilities including campaign optimization, intelligent segmentation, automated content recommendations, and marketing insights.

Lead vendor governance and executive stakeholder communication.

Establish delivery KPIs and continuously improve platform reliability and business value realization.

Soft skills and other skills

Communication Skills: Communicate effectively with internal and customer stakeholders. Communication approach: verbal, emails, and instant messages.

Interpersonal Skills: Collaborative mindset; comfortable working across delivery, product, and sales functions. Ability to distill complex industry concepts into digestible insights for technical and non‑technical audiences.

Self‑driven, organized, and adaptive in a fast‑paced environment.

Problem‑Solving and Analytical Thinking: Capability to troubleshoot and resolve issues efficiently. Analytical mindset.

Task/Work Updates: Prior experience in working on Agile/Scrum projects with exposure to tools like Jira; provides regular updates, proactive and due diligent to carry out responsibilities.

Secondary Skills (Good to have)

AI/ML and Generative AI use cases in digital marketing.

AWS Cloud.

Salesforce Marketing Cloud Certifications.

Equal Employment Opportunity Statement
Lenora Systems upholds the policy of equal employment opportunity. We commit to consider all eligible candidates for employment without discrimination on the grounds of age, lineage, nationality, hue, family or medical leave, gender identity or expression, genetic data, immigration status, marital circumstance, medical status, national origin, physical or psychological disability, political alignment, veteran or military status, race, ethnicity, faith, sex (including maternity), sexual preference, or any other attribute safeguarded by relevant local statutes, directives, and ordinances.

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