Social Media Specialist

Social Media Specialist

As the Social Media Specialist at Andela, you will manage our social media presence across paid and organic channels, with a strong emphasis on LinkedIn and other B2B platforms. You will develop and implement strategies that grow Andela's brand, drive audience engagement, and generate demand. This role sits at the intersection of content, growth, and brand — requiring both a creative eye and a data-driven mindset. You will report to the Director of Growth Marketing and collaborate closely with team members across the marketing organization.
Key Responsibilities

Organic Social Media

Manage Andela's organic social presence across LinkedIn, YouTube, and other relevant B2B platforms, ensuring a consistent brand voice and high-quality content.
Develop and maintain a social media content calendar aligned to marketing campaigns, product launches, thought leadership initiatives, and company milestones.
Create, curate, and publish compelling content that resonates with B2B audiences including technology buyers, enterprise leaders, and talent decision-makers.
Engage with followers, respond to comments, and actively build community around Andela's brand and mission.
Collaborate with content, brand, and PR teams to amplify key company stories and campaigns across social channels.
Identify and support employee advocacy initiatives that extend Andela's organic reach and elevate executive thought leadership.
Paid Social Media

Plan, build, manage, and optimize paid social campaigns to drive brand awareness, lead generation, and pipeline contribution.
Own targeting strategy, ad creative briefs, budget pacing, and performance optimization across paid social campaigns.
Align paid social with broader integrated campaigns and account-based marketing efforts.
Run A/B tests on creative, copy, audiences, and placements; apply learnings to continuously improve campaign performance.
Manage campaign budgets and ensure spend is optimized toward measurable, pipeline-generating outcomes.
Analytics & Reporting

Track and report on key social media KPIs.
Use data to surface insights and make recommendations that improve both content strategy and paid performance over time.
Monitor the competitive landscape and social trends relevant to the B2B tech and talent industry, and proactively bring ideas to the team.
Cross-Functional Collaboration

Work closely with content, design, and growth teams to ensure social assets are on-brand and aligned to campaign goals.
Partner with the external relations team to amplify PR moments, executive thought leadership, and company recognition.
Provide social media guidance and best practices to internal stakeholders and executives building their personal brand on LinkedIn.
Qualifications

Experience

3–4 years of experience in social media marketing, with a clear and demonstrable focus on B2B audiences.
Hands-on experience managing both organic and paid social programs. LinkedIn expertise is essential.
Track record of growing social audiences and driving measurable engagement in a B2B context.
Experience working within or alongside demand generation or growth marketing teams is a strong plus.
Skills & Capabilities

Strong content creation skills — you can write compelling copy and brief creative effectively for B2B audiences.
Comfortable with analytics platforms and able to translate data into actionable recommendations.
Proficiency with social media management tools such as Sprout Social.
Excellent written communication and attention to detail.
Strong organizational skills with the ability to manage multiple projects and deadlines in a fast-moving environment.
Location

While Andela is a fully remote organization, this role should be based in the US, Canada, or the UK.
Some travel may be required for team off-sites and events.