Google Analytics & Google Ads Specialist

Yours Humanly is seeking an experienced volunteer to help us track, measure, and grow our online impact using Google Analytics and Google Ads.
Volunteer Responsibilities
Manage and optimize our active Google Ad Grant account (Google's free advertising program for eligible nonprofits), ensuring full compliance with program rules.
Identify and hyper-target the audiences we aim to reach — donors, volunteers, and sponsors.
Create hyper-targeted keywords and ad copy that convey the heart of our mission.
Configure and optimize Google Analytics 4 (GA4) for our newly launched website, including conversion tracking for donations, sponsorships, and newsletter signups.
Set up and monitor conversion tracking for donations and event registrations.
Identify and test new campaign optimization approaches.
Monitor and administer analytics, reports, and key reporting tools, flagging areas that need attention.
Build and maintain GA4 dashboards and performance reports for leadership and the board.
Keep pace with search engine and PPC industry trends and help implement relevant learnings into our process.
Coordinate with our SEO volunteer to align organic and paid search efforts.
Train our team on reading GA4 reports and managing Google Ads.
Preferred Skills
Experience managing Google Ads campaigns, ideally including Google Ad Grants for nonprofits.
Experience with Google Analytics 4 (GA4) and Google Tag Manager.
Highly analytical mindset, with the ability to interpret performance data and adjust key performance drivers.
Understanding of conversion tracking and goal setup for donation/lead forms.
Motivated, results-driven self-starter, comfortable working independently.
Strong communication skills.
Nonprofit or mission-driven organization experience a plus.
Time Commitment
Approximately 2–5 hours per week for 6–8 weeks, with a flexible schedule.
Location
Remote, with preference for volunteers in the San Francisco Bay Area.
Why Volunteer?
Your expertise will help us understand our supporters better and reach new donors and volunteers, increasing awareness and support for educational programs that transform the lives of children around the world.
How to Apply
To be considered, apply through idealist or send a copy of your most current resume directly to volunteer@yourshumanly.org and a link to your LinkedIn profile, if you have one. Thank you.