Client Marketing Strategist

At VantagePoint, we believe in the power of collaboration. We are a small but driven team helping organizations ensure their outside presence matches who they truly are. As our team grows, clear responsibilities and strong workflow systems help us serve clients with consistency, quality, and professionalism.

The Client Marketing Strategist role focuses on content development, campaign planning, client communication, and strategic marketing coordination across multiple client accounts.

About VantagePoint Marketing
At VantagePoint, we believe in the power of collaboration. We are a small but driven team helping organizations ensure their outside presence matches who they truly are. As our team grows, clear responsibilities and strong workflow systems help us serve clients with consistency, quality, and professionalism.

The Client Marketing Strategist role focuses on content development, campaign planning, client communication, and strategic marketing coordination across multiple client accounts.

Position Overview
The Client Marketing Strategist is responsible for developing client messaging, coordinating campaign direction, and supporting strategic marketing efforts across digital, print, and social platforms.

This is a highly collaborative, client-facing role. The person in this position will work closely with clients to understand their goals, gather information, guide content direction, and help move marketing projects forward.

Internally, this role serves as a bridge between strategy, content development, design, and campaign execution. The Client Marketing Strategist helps shape messaging, organize project direction, communicate client needs to the team, and ensure campaigns align with client goals, brand voice, and VantagePoint’s quality standards.

This position requires strong communication, comfort working directly with clients, and the ability to collaborate closely with the internal VantagePoint team.

Key Responsibilities
Content Strategy & Messaging

Lead development of blogs, website copy, campaign messaging, and strategic content

Craft messaging aligned with each client’s mission, voice, and audience

Develop campaign themes, storytelling concepts, and content direction

Apply SEO best practices to written website and blog content

Assist with content planning and long-form storytelling initiatives

Campaign Planning & Coordination

Participate in campaign planning and strategy discussions

Coordinate messaging direction and campaign structure before production begins

Develop timelines, organize deliverables, and support workflow coordination

Gather client assets, information, and approvals as needed

Help ensure campaigns move consistently from planning through execution

Client Communication & Relationship Support

Serve as a point of contact for assigned projects and client communication

Help identify client needs and opportunities for future marketing support

Support planning meetings, content discussions, and campaign reviews

Maintain professional communication and follow-through with clients and team members

Reporting & Marketing Insights

Review social media, website, and campaign performance data

Assist in preparation of quarterly reports and strategic recommendations in collaboration with the internal team

Identify trends, opportunities, and areas for improvement across campaigns

Strategic Campaign & Creative Direction Support

Develop the strategy behind comprehensive marketing campaigns, including messaging direction, audience focus, campaign goals, and recommended channels

Coordinate campaign concepts across social media, website content, email marketing, print materials, video, and other client touchpoints

Collaborate with the design team to ensure creative assets support the overall campaign strategy and client goals

Provide clear direction for visuals, messaging, and campaign flow without serving as the primary graphic designer

Support video scripting, content planning, campaign outlines, and multimedia direction as needed

Ensure campaign pieces work together cohesively across platforms and reflect the client’s voice, goals, and brand identity

Quality Expectations

All content and deliverables must align with approved client voice and strategy

Messaging should be substantially complete and client-ready before review

Deadlines are expected to be met consistently

Communication regarding delays, missing information, or project concerns should be proactive

Internal workflow and organization should support efficient campaign execution

Willingness to adapt to the changing needs of clients, coworkers and industry

What We Are Looking For Required Qualifications

5+ years of experience in communications, marketing, nonprofit leadership, or related fields

Strong writing, editing, and storytelling skills

Experience managing projects, timelines, and client communication

Ability to balance strategy, creativity, and organization

Professional and dependable communication skills

Ability to manage multiple projects and priorities efficiently

Preferred Skills

Experience with campaign planning and content strategy

Familiarity with SEO, AEO and digital marketing best practices

Willingness to learn AI tools for marketing efficiency

Basic graphic design experience using Canva or similar platforms

Experience with email marketing platforms and analytics

Bonus: Video scripting, editing, or multimedia coordination experience

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