Senior Manager Digital Performance

Senior Manager, Digital Performance

for a stable and growing corporation in the North Florida area. The Senior Manager of Digital Performance will be responsible for ensuring every dealership has accurate tracking, inventory feeds, properly configured Google Ads accounts and digital marketing strategies that consistently outperform the competition. This position is perfect for a technical marketing professional who understands the entire Google ecosystem (from click to conversion).
ON-SITE

position and is available

IMMEDIATELY!
Company will offer relocation to the right candidate.
RESPONSIBILITIES:

Build and optimize Google Search, Performance Max, Vehicle Listing Ads (VLA), Demand Gen, Display, and YouTube campaigns
Develop advertising strategies based on dealership inventory, market demand, and business objectives
Continuously improve lead quality, cost per lead, and return on ad spends
Google Analytics & Tracking:

Enhanced Conversions
Conversion Tracking
Event Tracking
CRM Conversion Imports
Cross-Domain Tracking
Conversion Troubleshooting
Google Merchant Center & Inventory Feeds:

Troubleshoot inventory feed issues
Resolve disapproved vehicles
Ensure inventory syncs correctly
Optimize Vehicle Listing Ads
Build inventory segmentation strategies
Improve feed quality and performance
Website Performance & SEO:

Review landing pages for conversion optimization
Identify website improvements that increase lead volume
Assist with technical SEO
Improve user experience and conversion rates
AI & Automation

Use AI tools such as ChatGPT, Gemini, Claude, and other emerging technologies to improve campaign management, reporting, research, workflow automation, and operational efficiency.
QUALIFICATIONS

Automotive dealership marketing experience is highly preferred
Enhanced Conversions
Conversion Tracking
Inventory Feed Management
Search Campaign Strategy
Performance Max Strategy
Basic HTML/CSS
Technical SEO
Strong analytical and troubleshooting skills

#J-18808-Ljbffr