Social Media Buyer

ICON International

is hiring a Paid Social Manager to buy and manage client media investments across major social platforms including Meta, TikTok, Reddit, Pinterest, Snapchat and others. The ideal candidate brings a strong foundation in media buying, reporting, and analytics, thrives in a fast-paced environment, and is detail oriented. This is an executional role within ICON’s Ad Platforms team, reporting to the Paid Social Manager.

Responsibilities

Build and manage full funnel campaigns across the various social platforms.

Optimize campaigns against performance goals and KPIs

Analyze campaign data to assist in developing strategy to scale spend while improving performance

Partner cross-functionally with strategy, planning, measurement, and Ad Ops) to align on campaign goals and unique account needs

Join client meetings to represent ICON's social capabilities and value

Monitor key metrics and adjust strategy in real time as needed

Compile and analyze performance data, identify trends, and proactively bring recommendations to both clients and internal teams

Stay ahead of the latest platform updates, trends, and best practices in social media

Skills and Qualifications

Bachelor's degree required

2-4 years of experience in paid social media, agency or client-side

Highly organized with strong project management skills; able to manage multiple projects and reprioritize as needs shift

Strong communication skills, comfortable engaging both internally and with external clients

Ability to analyze social media metrics and recommend optimizations that drive performance

Strong understanding of platform algorithms, optimization levers, and ad products

Analytical mindset with a focus on media performance and results

Intermediate Excel and AI tool proficiency

Must have the legal right to work in the United States

Additional Information
Company Overview
Founded in 1986, ICON International provides clients with financial solutions built around the concept of corporate barter. We help businesses leverage their underperforming assets by trading those goods for high-value professional products/services. It's a complex and dynamic field, driven by strategy, integrity and creativity.

This position is based in ICON’s corporate office. The work environment is dynamic and collaborative, providing opportunities for growth and professional development.

The strength of our business comes from our people, our financial resources and the great relationships we’ve built with clients and other business partners. ICON brings them together to solve problems and to create innovative business opportunities. We’ve developed trading strategies that maximize asset value and improve business outcomes.

Award-Winning Culture:

Recognized as one of the 25 Best Places to Work in Connecticut and a Top Workplace in Fairfield County

Competitive Compensation:

We offer a robust base salary paired with an attractive benefits package including generous PTO, medical, dental, vision, 401(k) with match and Employee Stock Purchase Plan

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